sizzledraft

Turn your roastery page into a coffee ad

Sizzledraft turns a coffee roaster's public Facebook page into a short video ad using its cover photo, profile image, recent post images and about text. The first video is cut from the page alone, with scenes focused on coffee origins and subscription offers.

Opening lines that work here

  • This coffee crossed an ocean. Here is why we chose it.

    It turns the origin story into an immediate question that gives the roaster a reason to discuss sourcing and flavour.

  • Fresh coffee at your door before the bag runs out.

    It frames the subscription around a familiar problem for regular coffee drinkers instead of presenting it as a generic recurring order.

  • Meet the farm behind your morning cup.

    It connects a recent origin post or producer image to the coffee in the customer's routine.

How can I make a coffee ad from my Facebook page?

Give Sizzledraft the URL of your roastery's Facebook page. A headless browser visits the public page and captures the cover photo, profile image, recent post images and visible about text. It then uses those real assets with colours and type cues from the page to build a scene around your coffee. An origin-led video can move from a producer or landscape image to the bag, processing details and tasting notes. A subscription-led video can show the coffee, explain the recurring delivery and finish with a clear reason to subscribe. The first video is cut from the page alone, so keep the public about text and recent posts accurate. Later videos can accept a prompt for a particular origin or subscription angle.

What should a coffee subscription video ad include?

A coffee subscription ad should quickly answer what arrives, how often it arrives and why a drinker should care. Start with a recognisable moment, such as finding an empty bag before breakfast, then show a recent bag or brewed-coffee image from the roastery's public posts. Use the page's own words to describe the subscription, but keep plan details precise and avoid promising choices or delivery terms that are not visible. If the subscription rotates origins, connect that variety to specific producer, region or processing stories already published on the page. End with one action, such as viewing the subscription details. Do not crowd the video with every roast, grind option and shipping condition. Those belong on the subscription page.

Can a Facebook page provide enough material for an origin story?

It can when the public page includes clear producer or region details alongside strong images. A useful origin story needs more than a country name. Public posts that mention the farm, cooperative, variety, elevation, processing method or tasting notes give the video a factual sequence to follow. Images of producers, landscapes, green coffee, roasting or the finished bag help connect that sequence visually. The main constraint is Facebook's login wall. If those details appear only in restricted posts, comments or content visible after sign-in, the browser cannot rely on them. Before submitting the URL, view the page while signed out. Make the best origin post public and ensure its caption explains why the roastery selected that coffee.

What the browser actually gets

Our browser can capture the Facebook page's public cover photo, profile image, recent public post images and visible about text. Facebook places much of a page behind a login wall, so private, restricted or login-only posts cannot be used. The available video material depends on what a signed-out visitor can see.

The common mistake

A common mistake is listing every origin fact and subscription option in one crowded video. Choose one coffee story or one subscription benefit, support it with matching public post images, and send viewers to the page for the full details.

  • Origin details, processing methods and tasting notes are scattered across posts, making it hard to shape them into one clear video story.
  • Subscription offers need to explain delivery frequency and the value of fresh coffee before a viewer scrolls away.
  • Photos of bags, farms and brewed coffee often have different crops and lighting, so they can feel inconsistent when assembled into a vertical ad.

Questions

Which parts of my coffee roastery's Facebook page are used?
The browser looks for the public cover photo, profile image, recent post images and visible about text. These can provide the roastery identity, coffee photography, origin details and subscription language. Posts or page sections hidden behind Facebook's login wall are not available, even if page followers can see them while signed in.
Can the video focus on one single-origin coffee?
Yes, if that coffee appears in publicly visible page content. A later video can also use a prompt asking for that origin. Include factual details such as the producer, region, process and tasting notes in a public post so the video can tell a specific sourcing story rather than relying on a bag photo alone.
What video files do I receive for coffee ads?
Videos can be vertical at 1080x1920 or horizontal at 1920x1080. They render at 30fps in H.264, with audio normalised to -14 LUFS. Choose vertical for feed and story placements, or horizontal when the coffee origin or subscription ad will appear in a wider player.
Can I use a trending sound with the roastery video?
A trending sound is handed over as a link so you can attach it natively when posting. It is not baked into the video file because baked-in audio does not count as using that sound on the platform. This keeps the rendered coffee ad ready for the correct native audio workflow.

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