CUT 01 / FIELD NOTES
Start with a clear hook, show the real product, and render every frame on purpose. These guides explain the choices behind that process, from format and footage to sound and delivery.
CUT 02 / ALL NOTES
NOTE 01
6 MIN READ
Generative video invents pixels instead of replaying your interface, so labels, layouts, and states can drift. Browser capture keeps the product real while motion is authored around it.
NOTE 02
6 MIN READ
A sizzle reel is a short, tightly edited argument for attention. It selects a few strong moments, opens with a clear promise, and makes the next action feel worth taking.
NOTE 03
6 MIN READ
Choose vertical when the video must fill a phone-first feed, and horizontal when it belongs in a wide player or desktop context. Decide from the placement before you compose the shot.
NOTE 04
6 MIN READ
A sound being popular or available in an app does not automatically clear it for every commercial post or paid ad. Use the platform's eligible library for the exact account and placement, or use music you have separately licensed.
NOTE 05
6 MIN READ
Deterministic rendering paints every frame at an exact timeline position before encoding the video. That keeps motion, cuts, and product text stable instead of asking a live recorder to keep up.
NOTE 06
6 MIN READ
A video hook gives the right viewer a specific reason to keep watching, then immediately begins to prove it. Write the opening as a claim and a matching first shot, not as a greeting.