sizzledraft

Show how your box trains together

This page explains how CrossFit boxes can turn a public Facebook page into a short video ad. Sizzledraft captures visible page content and builds scenes around the box's community, coaches and scaled workout options.

Opening lines that work here

  • You do not have to be fit before your first CrossFit class.

    It answers a common beginner concern and creates an opening to show how coaches scale each workout.

  • This is what a Tuesday night class looks like at our box.

    A specific class moment makes the community feel observable instead of relying on a broad claim about belonging.

  • Same workout. Different weights, movements and starting points.

    It explains scaling in plain language while keeping every athlete connected to the same class.

How can a Facebook page become a video ad for my CrossFit box?

Sizzledraft opens your box's Facebook page in a headless browser and captures the public cover photo, profile image, about text and visible images from recent posts. It then uses those real assets and the page's own visual cues to author scenes focused on your classes. A useful sequence might open with a busy group session, show a coach adjusting a movement, and finish with the box name and next step. The first video is cut from the public page alone, so clear about text and recent class photos give it better source material. The finished file can be vertical at 1080x1920 or horizontal at 1920x1080, rendered at 30fps in H.264.

How do I show that CrossFit workouts can be scaled?

Use visible differences inside the same class instead of making a general promise that anyone can join. Public post images can show athletes using different box heights, barbell loads, band options or movement variations while sharing the workout and coaching space. The copy should explain that the coach adjusts movements and loading to suit each athlete's current ability. That distinction matters for people who see advanced lifts online and assume the whole class trains at that level. If your public Facebook page includes a beginner session, foundations course or coach explanation, keep those details visible in the about text or a public post. Later videos can accept a prompt that asks the edit to focus specifically on scaling.

How can a CrossFit box make its community visible in an ad?

Show repeated, concrete signs of people training together. A recent public post might contain a full class photo, a partner workout, a coach helping an athlete or members staying to cheer the final finisher. Those scenes communicate the culture of a box more clearly than calling it a family. The cover photo can establish the training space, while the profile image keeps the box identity clear throughout the video. Public posts about local competitions, charity workouts or member milestones can add context when they are visible without a Facebook login. Keep the ad centred on actual class moments and finish with one practical action, such as viewing the timetable, booking an introduction or messaging the box about a first session.

What the browser actually gets

Our browser can capture the box's public Facebook cover photo, profile image, about text and images from recent public posts. Facebook often places posts and galleries behind a login wall, so the first video can use only material visible without signing in and cannot retrieve private group content.

The common mistake

A common mistake is filling the ad with advanced barbell lifts and competition footage, which can make a local box look inaccessible to beginners. Fix it by showing one ordinary class with coached movement options, varied loads and members completing the session together.

  • Showing the community atmosphere of a CrossFit box when the strongest proof is scattered across member photos, class posts and event updates
  • Explaining scaled workouts clearly enough that beginners do not assume every class requires advanced lifts or gymnastics
  • Making fresh video ads when useful Facebook photos and post details may be hidden behind a login wall

Questions

Can sizzledraft use posts from our private Facebook group?
No. The browser can use only content available publicly without signing in. Posts, albums and member discussions behind Facebook's login wall are not available as source material. Put suitable class photos, scaling examples and essential visitor information in public posts or on a public website before creating the video.
What Facebook content works best for a CrossFit box video?
Use a clear cover photo, a recognisable profile image, accurate about text and recent public images from real classes. Photos that show coaching, mixed ability levels, scaled movements and members training together provide stronger evidence than empty gym shots, equipment close-ups or competition-only images.
Can the video use a trending sound on Facebook?
Sizzledraft can hand over a link to the trending sound so you can attach it natively when publishing. The sound is not baked into the exported file because baked-in audio does not count as using that sound. Rendered audio is normalised to -14 LUFS.
How much does it cost to make videos for our box?
You can pay $19 for two videos or $39 per month for eight. The first video is cut from the public Facebook page alone. For later videos, you can provide a prompt requesting a specific angle, such as beginner scaling, the morning class or an upcoming community workout.

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