sizzledraft

Turn your clinic page into a results-led video

Sizzledraft turns a dermatology clinic's public Facebook page into a short video ad built from its visible treatment images, clinician details and branding. It captures the page in a browser, authors each scene and renders a vertical or horizontal H.264 video at 30fps.

Opening lines that work here

  • Considering a skin treatment? Start with the clinician.

    Dermatology patients often weigh medical credentials before they assess a procedure or visible result.

  • See what this treatment can change, and what it cannot.

    The line introduces a visible result while setting a measured clinical tone around treatment expectations.

  • A closer look at results from this dermatology clinic.

    It connects recent public treatment images to the specific clinic without making an unsupported outcome claim.

How do you turn a dermatology Facebook page into a video ad?

Sizzledraft opens the clinic's public Facebook page in a headless browser and captures its cover photo, profile image, recent public post images and visible About text. It uses those materials to author scenes that can introduce the clinic, show a treatment result and identify the clinician or service behind it. The first video is cut from the page alone, so the public page needs to contain the facts and images you want represented. Later videos can take a prompt, such as focusing on acne treatment, mole checks or clinician credentials. Each ad is rendered frame by frame as H.264 at 30fps, in 1080x1920 vertical or 1920x1080 horizontal format.

What should a dermatology clinic show in the first three seconds?

Lead with one clear treatment result or one strong reason to trust the clinician. A close crop of a public before-and-after post can establish the skin concern quickly, while the next frame can name the treatment and clinic. If the page has no suitable result image, open with the dermatologist's profile image, relevant qualification and a specific service such as acne care, rosacea assessment or skin cancer screening. Avoid starting with a generic clinic exterior or a long logo animation because neither answers the patient's immediate question. Keep outcome wording measured. The image can show one documented result, but the copy should not suggest that every patient will see the same change.

Can a video use trending sounds from a dermatology Facebook ad?

A trending sound is handed over as a link so the clinic can attach it natively when publishing the dermatology video. The sound is not baked into the exported file because baked-in audio does not count as using that sound on the social platform. The rendered ad can still include its own scored audio, normalised to -14 LUFS, for versions published without a native trend. Choose sound according to the clinical subject. A light track may suit a treatment-room tour or skincare post, while mole checks, biopsy information and skin cancer screening usually need a restrained tone. The visual message must also work without sound, with the treatment name, clinician identity and key context readable on screen.

What the browser actually gets

Our browser can capture the clinic's public cover photo, profile image, recent post images and About text. Facebook places much of its content behind a login wall, so the first video can use only posts and clinic information available publicly at capture time.

The common mistake

A common mistake is placing several unrelated treatments, from acne care to mole checks, into one short dermatology ad. Fix it by choosing one patient concern, pairing it with one relevant public image and using the clinician credential that matters for that service.

  • Before-and-after images need enough screen time and context to show a dermatology result clearly without implying that every patient will respond the same way.
  • Clinician qualifications often sit in the About section or post captions, making them difficult to present alongside treatment footage in a short ad.
  • Facebook login walls can hide treatment posts, patient education and clinic details that would otherwise support the video.

Questions

Can you use before-and-after images from our dermatology posts?
Yes, if those images appear in recent public Facebook posts and are visible to the browser. The video can frame them as a specific treatment example, but the clinic remains responsible for patient consent, advertising rules and any required outcome disclaimers. Images hidden behind login or audience restrictions cannot be captured.
Will the video include our dermatologist's credentials?
It can use credentials that appear in the public About text, cover image or visible post content. Clear wording such as the clinician's specialty, registration status or named qualification works better than a generic claim of expertise. If the credential is not public on the page, add it there before the first capture.
What happens if most of our clinic posts require a Facebook login?
The browser can use only the posts, images and About details available publicly at capture time. If treatment results or clinician information sit behind the login wall, the first video may have limited source material. Making selected clinic posts public before capture gives it more relevant dermatology content to work with.
Can we make separate ads for acne, injectables and skin checks?
The first video is cut from the public clinic page alone, so its focus follows the material available there. Later videos accept a prompt, allowing separate versions for acne care, injectable consultations or skin checks when the captured page contains suitable supporting images and facts. Each version should keep its treatment claims precise.

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