sizzledraft

Make HVAC service ads from your business profile

Sizzledraft turns an HVAC company’s Google Business Profile into a short video ad using real profile screenshots, including ratings, hours and review snippets. The first video is cut from the profile alone, while later videos can follow a prompt about seasonal servicing or efficiency savings.

Opening lines that work here

  • Is your AC working harder than it should?

    It connects an efficiency concern to air-conditioning servicing without promising a specific saving.

  • Book your furnace service before the first cold night.

    It gives local homeowners a timely reason to act before heating demand rises.

  • Your neighbours have already reviewed this HVAC team.

    It leads with the profile’s strongest trust asset when the review count is more persuasive than the photos.

How can I make an HVAC video ad from my Google Business Profile?

Paste the URL of your HVAC company’s Google Business Profile. Sizzledraft drives a headless browser through the profile and captures visible photos, the rating, opening hours and usable review snippets. It then authors a scene around those real profile elements and renders the video frame by frame. The first cut uses the profile alone, so accurate service categories, current hours and relevant photos matter. Later videos can take a prompt, such as promoting an autumn furnace inspection, a spring AC tune-up or heat pump servicing. This gives each ad a clear seasonal job while keeping the evidence tied to what homeowners can verify on your profile.

What should an HVAC seasonal service video include?

Start with the equipment and timing that matter now. An AC video can ask whether the system is working harder than expected, then show the company rating, review count and booking hours before ending with a tune-up prompt. A heating video can focus on servicing before the first cold spell, using a review snippet about punctuality or clear communication when one is visible. Avoid mixing furnace checks, duct cleaning, heat pumps and emergency repairs into one short ad. One service and one reason to act are easier to follow. Export vertically at 1080x1920 for phone feeds or horizontally at 1920x1080, rendered at 30fps in H.264.

Can an HVAC video advertise energy efficiency savings?

Yes, but frame the message around servicing and system performance rather than an invented bill reduction. A useful hook asks whether an AC unit or furnace is working harder than it should. The next scenes can show the company’s rating, review count, hours and a relevant review snippet, followed by a prompt to book seasonal maintenance. Do not claim a percentage saving unless that figure appears in reliable material you are authorised to advertise. For social posts using a trending sound, Sizzledraft hands over the sound as a link so you can attach it natively. The rendered audio is normalised to -14 LUFS, and the trending track is not baked into the file because baked-in audio does not register as use of that sound.

What the browser actually gets

Our browser captures real screenshots from the Google Business Profile, including available photos, rating, hours and review snippets. HVAC profile photos can be inconsistent or visually weak, so the review count and rating often need to carry the opening proof. The browser can only use information that is visible on the profile.

The common mistake

A common mistake is opening with a generic photo of an outdoor unit while hiding the company’s strongest proof. Lead with the Google Business Profile rating or review count, then connect it to one timely service such as an AC tune-up or pre-winter furnace check.

  • Seasonal demand changes quickly, so an air-conditioning tune-up ad can become irrelevant when heating season begins.
  • Efficiency claims need careful wording, while homeowners still expect a clear reason to book a furnace, heat pump or AC service.
  • Google Business Profile photos often show vans or equipment, but the review count and rating usually provide stronger proof for a service ad.

Questions

Which Google Business Profile details work best in an HVAC ad?
The rating, review count, hours and service-relevant review snippets usually do the most work. Photos can establish that the company handles HVAC equipment, but they are often mixed in quality. When the image set is weak, lead with review proof and use a clear seasonal service message.
Can the first video focus on AC or furnace servicing?
The first video is cut from the Google Business Profile alone, so its focus depends on the services, photos and text visible there. Later videos accept a prompt, letting you request an AC tune-up, furnace inspection or heat pump service angle for the relevant season.
What video formats can an HVAC company receive?
Vertical videos render at 1080x1920 for phone-first placements, while horizontal videos render at 1920x1080. Both use 30fps and H.264. Audio is normalised to -14 LUFS, giving the exported service ad a consistent playback level before it is posted.
How much does it cost to make HVAC profile videos?
Two videos cost $19. The monthly option costs $39 for eight videos. An HVAC company can use the set for different service needs, such as spring AC maintenance, autumn heating checks, heat pump servicing and an efficiency-focused reminder, provided the source profile supports the content.

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