Can the ad show our fixed legal fees?

Yes, when the fixed fees are published on the captured profile or linked site. The video should name the exact service covered and preserve visible qualifications, such as VAT, disbursements or matter complexity. If the fee is not present at the source, it can be addressed in a later prompted video using approved wording.

Which Google Business Profile details work best for solicitors?

The rating, review count, opening hours and carefully chosen review snippets usually carry the most weight. Office and team photos help viewers recognise the firm, but they are often less persuasive than evidence of how past clients describe communication and process. Service categories and location details can also keep the ad relevant to local enquiries.

Can we use a trending sound in the solicitor ad?

Sizzledraft hands over a link to the trending sound so it can be attached natively when the video is posted. The sound is not baked into the exported file, because baked-in audio does not count as using that platform sound. The rendered audio is normalised to -14 LUFS for consistent playback.

What video format should a law firm choose?

Choose vertical 1080x1920 for mobile feeds and horizontal 1920x1080 for placements that favour a wider frame. Both are rendered at 30fps in H.264. Vertical usually gives review counts, fee statements and enquiry steps more room to appear as clear, sequential frames on a phone screen.

Put your firm’s proof and process on screen

Sizzledraft turns a solicitor’s Google Business Profile into a short video ad using real photos, ratings, hours and review snippets. The ad can explain the enquiry process and highlight fixed fees, giving prospective clients clear reasons to contact the firm.

Opening lines that work here

Need a solicitor and want to know the fee first?
It addresses the cost uncertainty that can stop prospective clients from making an initial enquiry.
See why local clients chose this firm
It leads with the Google review record, which is often a solicitor’s strongest visible asset.
From first call to clear next steps
It promises the process clarity people need when facing an unfamiliar legal matter.

How can a solicitor turn a Google Business Profile into a video ad?

Sizzledraft opens the solicitor’s Google Business Profile in a headless browser and captures visible material such as the firm’s rating, review count, opening hours, photos and review snippets. It then builds a short scene using the firm’s own colours, type and other brand tokens from the linked site. The first video is cut from the site and profile material alone, so every claim needs to be present at the source. Later videos can accept a prompt, which is useful for focusing on conveyancing, wills, family law or another published service. The finished ad can be vertical at 1080x1920 or horizontal at 1920x1080, rendered at 30fps in H.264 with audio normalised to -14 LUFS.

What should a solicitor’s short video ad explain?

A useful solicitor ad should tell viewers what happens after they make contact. For example, it can show that the firm checks the matter, confirms whether it can act, explains the likely steps and provides the published fee or cost basis before work begins. That sequence is more useful than a general promise of dependable legal advice. Where the firm publishes fixed fees, the video should connect each fee to a defined service, such as a simple will, an initial family law meeting or a standard conveyancing instruction. It should also state any visible limits or exclusions rather than implying that every matter costs the same. A final frame should give one clear action, such as calling during the listed hours or using the firm’s enquiry form.

Should a solicitor lead with photos or Google reviews?

Lead with the review count, rating or a concise review snippet when those assets provide stronger evidence than the available photography. Many solicitors’ profiles contain similar images of an office frontage, reception area, meeting room and staff headshots. Those pictures can establish location and identity, but they rarely explain why someone should choose the firm. A substantial visible review record can show that previous clients took the time to describe communication, clarity or support during a legal matter. Use short, accurately captured excerpts and keep the rating in its original context. Photos still help between proof points, especially when they show the actual office a client will visit. The ad should not imply specialist credentials, outcomes or service standards that the profile and linked site do not state.

What the browser actually gets

Our browser captures the firm’s photos, rating, opening hours and visible review snippets from its Google Business Profile. The review count is usually stronger evidence than the photos, because many firms have only a few similar office or team images. Fixed fees and detailed process steps may require a later prompted version if they are not visible on the profile or linked site.

The common mistake

A common mistake is filling the ad with office photos while leaving fees and the client journey vague. Lead with the visible review count, then show the published fixed fee, what it covers and the next step for contacting the firm.

Legal services are difficult to explain within a short video without losing essential details about the enquiry, consultation and instruction process.
Fixed fees often sit on separate service pages, so potential clients watching an ad may not see what a conveyance, will or initial consultation costs.
Office photos rarely provide enough visual variety, while the more persuasive review count and client comments need careful treatment on screen.

Questions

Can the ad show our fixed legal fees?: Yes, when the fixed fees are published on the captured profile or linked site. The video should name the exact service covered and preserve visible qualifications, such as VAT, disbursements or matter complexity. If the fee is not present at the source, it can be addressed in a later prompted video using approved wording.
Which Google Business Profile details work best for solicitors?: The rating, review count, opening hours and carefully chosen review snippets usually carry the most weight. Office and team photos help viewers recognise the firm, but they are often less persuasive than evidence of how past clients describe communication and process. Service categories and location details can also keep the ad relevant to local enquiries.
Can we use a trending sound in the solicitor ad?: Sizzledraft hands over a link to the trending sound so it can be attached natively when the video is posted. The sound is not baked into the exported file, because baked-in audio does not count as using that platform sound. The rendered audio is normalised to -14 LUFS for consistent playback.
What video format should a law firm choose?: Choose vertical 1080x1920 for mobile feeds and horizontal 1920x1080 for placements that favour a wider frame. Both are rendered at 30fps in H.264. Vertical usually gives review counts, fee statements and enquiry steps more room to appear as clear, sequential frames on a phone screen.

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