sizzledraft

Put your menu and atmosphere in motion

Sizzledraft turns a restaurant’s public Instagram profile into a short video ad built from its food photography, bio, highlight covers and booking details. The first video is cut from the profile alone, while later videos can follow a prompt for a dish, service or booking occasion.

Opening lines that work here

  • Dinner plans? Start with this plate.

    It turns a close food photograph into an immediate invitation for diners choosing where to eat.

  • Your table for Friday night is waiting.

    It connects the restaurant atmosphere directly to a timely booking decision.

  • Come for the grilled octopus. Stay for the terrace.

    It pairs a signature dish with a specific part of the dining experience instead of showing food without context.

How do I turn my restaurant Instagram into a video ad?

Give Sizzledraft the restaurant’s Instagram profile URL. The browser opens the public profile preview and collects available grid thumbnails, bio text, highlight covers and the profile’s og:image. It then uses those real assets to build scenes around the food, dining atmosphere and booking message already visible on the profile. A sequence might open on a close-up of a signature dish, move to a terrace or dining-room image, then finish with the restaurant name and reservation direction from the bio. The first video is cut from the profile alone, so the result depends on what is publicly accessible. Later videos can use a prompt to focus on lunch, tasting menus, weekend tables or a particular dish.

Will the video use my actual food and restaurant photos?

Yes. The video is assembled from imagery and information available on the restaurant’s public Instagram preview, rather than invented dishes or a generic dining room. Grid thumbnails can supply plated food, drinks, chefs and interior views, while highlight covers can help identify menus, location, events or reservations. The bio can provide the restaurant description and booking direction. Access varies because Instagram may place profile content behind a login wall. When that happens, Sizzledraft usually relies on the public preview and og:image, which can reduce the number or resolution of usable photographs. Keeping a clear signature-dish image, an atmosphere shot and accurate booking text visible publicly gives the source page stronger material to work from.

What video format works for restaurant bookings?

Vertical video is rendered at 1080x1920 for feeds and stories, while horizontal video is 1920x1080 for placements that need a wider frame. Both use 30fps and H.264, with audio normalised to -14 LUFS. For a restaurant, the clearest structure is usually dish first, atmosphere second and booking action last. That order answers three diner questions quickly: what can I eat, what does the room feel like and how do I reserve? If a trending sound is selected, it is handed over as a link so the restaurant can attach it natively when posting. It is not baked into the exported file, because baked-in audio would not count as using that sound on the platform.

What the browser actually gets

Our browser usually works from the public Instagram preview, capturing visible grid thumbnails, the bio, highlight covers and the profile’s og:image. Instagram login walls can block posts or higher-detail profile content, so the available public preview may limit which dishes, room views and booking details appear in the video.

The common mistake

A common mistake is cutting together attractive food photos without showing the room or telling diners how to reserve. Fix it by moving from one signature dish to a recognisable atmosphere shot, then ending with a clear booking action taken from the restaurant bio.

  • Strong dish photos sit separately in the grid, so diners never see a clear sequence from signature plate to dining room to booking.
  • Reels can show atmosphere, but filming during service disrupts staff and often misses the reservation details diners need.
  • Restaurant profiles may rely on highlights and a bio booking link, yet those details are easy to lose when editing a short ad by hand.

Questions

Can you make the ad if the restaurant profile is behind a login wall?
Often, but the available source material may be limited. Sizzledraft usually works from Instagram’s public profile preview and og:image when a login wall blocks posts. The video can only use food, atmosphere, bio and highlight information exposed there, so privately gated dishes or booking details may not appear.
Can I ask for a video about a specific dish or service?
The first video is cut from the restaurant’s public Instagram material alone. After that, you can add a prompt asking for a focus such as Sunday lunch, a tasting menu, terrace drinks or late-night bookings. The requested angle still depends on matching photographs and details available from the profile.
How should I add a trending sound to the restaurant ad?
Sizzledraft hands over the trending sound as a link so you can attach it natively when publishing the restaurant video. The sound is not baked into the file, because uploading a video with embedded audio does not count as using that platform sound. The exported audio is normalised to -14 LUFS.
How much does it cost to make restaurant videos?
You can buy two videos for $19 or choose eight videos for $39 per month. A restaurant could use the set for different booking moments, such as weekday lunch, Friday dinner, terrace service and a signature dish, provided the public Instagram profile contains suitable photographs and details for each angle.

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