sizzledraft

Put your firm's credentials into motion

Sizzledraft turns a financial advice firm's public LinkedIn company page into a short video ad. It captures the banner, logo, About text and employee count, then uses those details to present the firm's credentials and services in plain English.

Opening lines that work here

  • Not sure whether your pension still fits your retirement plans?

    It starts with a recognisable client concern and gives a retirement-focused adviser a clear route into a plain explanation.

  • Financial advice should start with a clear explanation, not a sales pitch.

    It positions clarity as part of the firm's professional approach without making an unsupported performance claim.

  • Before choosing an adviser, check who they are and what they advise on.

    It makes the firm's public credentials and stated advice areas relevant to a prospective client's selection process.

How do I turn my financial advice firm's LinkedIn page into a video ad?

Provide the URL of your firm's LinkedIn company page. Sizzledraft drives a browser to the public page and captures the banner, logo, About text and visible employee count. It then uses the firm's own colours, typography cues and profile wording to author a short scene focused on what prospective clients need to understand, such as your stated advice areas, qualifications or approach to explaining pensions and investments. The first video is cut from the site alone, so the public page should state those details clearly. Later videos can accept a prompt, which lets you request a specific angle such as retirement planning, investment reviews or advice for business owners without changing the source branding.

What should a financial adviser video say in the first three seconds?

Start with a client question that matches the advice shown on your LinkedIn page. A retirement adviser might open with, “Does your pension still match your retirement plan?” A firm serving company directors might ask, “What happens to your finances when you sell the business?” The opening should identify the decision, not promise an outcome. Follow it with a plain statement of who the firm advises and what its public credentials show. Avoid leading with a logo animation, a broad claim about financial freedom or a list of every service. Prospective clients need enough context to decide whether the advice is relevant, while the firm's branding and credentials provide the professional reassurance behind the explanation.

Can a LinkedIn company page provide enough material for a credible adviser ad?

It can provide a useful starting point when the public profile is complete. The banner and logo establish the firm's visual identity, while the About section can supply its stated advice areas, location, client focus and credentials. The visible employee count can add factual context about the firm, but it should not be treated as evidence of service quality. The main limitation is LinkedIn's login wall. It may restrict access to posts, staff profiles and deeper company information, so Sizzledraft cannot safely use details that the browser cannot see. Review the public shell before generating the first video and make sure it explains the firm in language a prospective pension, investment or retirement-planning client can understand.

What the browser actually gets

Our browser can capture the public LinkedIn company page shell, including the banner, logo, About text and visible employee count. LinkedIn's login wall may block deeper page content, posts and other details, so the first video must rely on what is publicly visible rather than implying access to the full profile.

The common mistake

A common mistake is filling the ad with pension, investment and protection terminology to prove expertise. Fix it by leading with one client decision, explaining it in plain English and using only the credentials needed to establish why the firm is qualified to discuss it.

  • Turning qualifications, regulatory details and areas of advice into a short script without making the video dense or unclear
  • Explaining pensions, investments or retirement planning plainly while avoiding claims that could mislead prospective clients
  • Producing a credible branded video when the LinkedIn company page offers only a banner, logo, brief About section and employee count

Questions

Will the video include our financial advice credentials?
Yes, when those credentials appear clearly in the public LinkedIn About section or other captured page content. The video can present stated qualifications, regulatory wording and advice areas, but it should not infer credentials from a logo, employee profile or company name. Check the rendered wording before using the ad in a regulated campaign.
Can you capture our LinkedIn posts and adviser profiles?
Not reliably. LinkedIn's login wall often limits the browser to the public company-page shell. Sizzledraft can usually capture the banner, logo, About text and visible employee count, but posts and individual adviser profiles may be unavailable. Put essential firm credentials and advice areas in the public About section if they must inform the first video.
What video files do we receive for LinkedIn campaigns?
Videos can be rendered vertically at 1080x1920 or horizontally at 1920x1080, at 30fps in H.264. Audio is normalised to -14 LUFS. Choose the layout that fits the LinkedIn placement you plan to use, then check that credential text remains readable on the intended device and placement.
Can we use a trending sound in a financial adviser video?
A trending sound is handed over as a link so you can attach it natively when publishing, rather than baking it into the video file. This matters because baked-in audio does not count as using that sound. Confirm that the selected sound suits the firm's professional tone and your compliance process before posting.

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