sizzledraft

Turn room reveals into video ads

Sizzledraft turns an interior designer’s portfolio site into a short video ad built around real project images, including before-and-after room reveals. It captures the site in a browser, uses its brand styling, writes a scene from the available project copy and renders the finished video frame by frame.

Opening lines that work here

  • From dated sitting room to calm, layered retreat

    It names the starting point and finished mood, giving viewers a reason to wait for the room reveal.

  • This narrow kitchen did not need an extension

    It introduces a familiar spatial constraint and creates curiosity about the designer’s layout solution.

  • Watch this blank new-build bedroom gain character

    It frames the reveal around a specific interior design problem rather than showing attractive photography without context.

How do I turn an interior design portfolio into a video ad?

Start with a project page that shows a visible change, ideally with clear before and after photographs from similar angles. Sizzledraft drives a browser through the portfolio, captures the project thumbnails and case study images, and reads the available text about the brief, rooms and design decisions. It also draws on the site’s own colours, type and visual styling when authoring the scene. The first video is cut from the site alone, so a detailed case study produces a more precise script than an image gallery with only project names. The finished ad can present the original room, introduce the design problem and reveal the completed interior without substituting stock rooms for the designer’s actual work.

What makes a before-and-after room reveal work in a short ad?

A strong reveal makes the change easy to understand before it asks viewers to admire the styling. Open on the dated, awkward or unfinished room, then identify one concrete problem such as poor circulation, limited storage or a cold material palette. Follow with the completed space and enough visual time to compare the layout, joinery, lighting or finishes. Matching camera angles help because viewers can register the transformation immediately. For vertical delivery, the video is rendered at 1080x1920, so wide photographs may need careful framing to preserve the important architectural detail. Horizontal versions render at 1920x1080. Both formats run at 30fps and export as H.264, with audio normalised to -14 LUFS.

Can an image-led portfolio provide enough material for a script?

Sometimes, but the script can only be as specific as the evidence on the site. Interior design portfolios often contain excellent photography while omitting the client brief, existing problems and reasoning behind the finished scheme. The browser can capture those images, project titles, captions and about-page context, but it should not invent why a wall moved or why a material was selected. Add short case study notes that identify the room, starting condition, key constraint and main intervention. Even two or three factual sentences can turn a silent image sequence into a clear transformation story. The first video uses the site alone; later videos can accept a prompt that supplies an approved angle or additional project context.

What the browser actually gets

The browser captures project thumbnails, case study images and relevant details from the about page, so the video can use the designer’s real work and visual identity. Image-first portfolios provide strong footage, but sparse captions can leave too little evidence for a detailed script, so the first video stays close to what the site actually says.

The common mistake

A common mistake is opening with several polished room photographs that show no clear transformation. Lead with the original space, name the specific design problem, then reveal the finished room from a comparable angle.

  • Project photography looks strong in a portfolio grid, but arranging still images into a clear before-and-after story takes time.
  • Image-led case studies often provide too little written detail to explain the client brief, design constraints and changes accurately.
  • Cropping wide room photography for vertical video can hide the layout, joinery or material details that make the transformation convincing.

Questions

Will the video use my real interior design projects?
Yes. The browser captures images from your portfolio, including project grids and case study pages, and uses that material in the scene. The result is built around rooms you designed rather than unrelated stock interiors. Clear project pages also help keep images from different homes from being mixed into one transformation.
What should each case study say before I make a video?
Include the room type, the condition before work began, the client’s practical need and the main design change. For example, note that a dark galley kitchen needed more storage and better circulation. This gives the script factual material that cannot be inferred safely from polished completion photographs alone.
Can wide room photographs work in a vertical ad?
Yes, although composition matters. A vertical 1080x1920 frame may crop the edges of wide interior photographs, so the scene should focus on the feature that proves the change, such as new joinery, a reworked fireplace or improved circulation. Images with space around the subject provide more framing options.
How are trending sounds handled for an interior design post?
A trending sound is handed over as a link so you can attach it natively when publishing the room reveal. It is not baked into the exported file, because baked-in audio does not count as using that sound on the platform. The video’s own audio is normalised to -14 LUFS.

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