sizzledraft

Show the build progress and specification

Sizzledraft turns a property development listing URL into a short video ad using real page screenshots, property details and the site's own brand tokens. It captures the gallery, floor plan, price and features, then renders a vertical or horizontal H.264 video with scored, normalised audio.

Opening lines that work here

  • See what has changed on site this month

    It gives buyers a concrete reason to revisit a development they may have viewed earlier.

  • Inside the specification of this new-build home

    It leads with the finishes, fixtures and included features that help buyers compare developments.

  • From floor plan to finished home

    It connects the practical layout on the listing with the gallery images buyers use to picture the property.

How do I turn a property listing into a video ad?

Submit the URL for the development, plot or house type you want to promote. The first video is cut from the listing alone, so the page should clearly show the strongest progress photos, floor plan, current price and key specification points. Sizzledraft drives a headless browser through the page, captures real screenshots and builds a scene using the development site's own brand tokens. It then renders each frame at 30fps in H.264. Choose vertical 1080x1920 for mobile feeds or horizontal 1920x1080 for wider placements. Later videos can accept a prompt, which lets you request a different emphasis, such as kitchen specification, remaining plots, construction progress or the layout of a particular house type.

What should a new-build property video show first?

Lead with the detail that gives the buyer a reason to stop: a visible site milestone, a completed room, a distinctive exterior or a specification feature included in the price. Follow it with enough context to identify the development and property type. Then show the floor plan, price and a short selection of features such as bedroom count, parking, flooring, appliances or energy-related details stated on the listing. Avoid opening with a generic logo animation while the most useful property information waits. For an active development, separate current site photography from CGI imagery so viewers understand what has been built. If several phases or house types share one page, keep the video focused on one clear offer rather than mixing unrelated plots.

Can a listing video use several property gallery images?

Yes, provided the images can be reached through the listing page. A static gallery may expose several photographs at once, while a carousel usually requires the browser to step through each slide before it can capture more than the opening image. Clear next controls and fully loaded images make that process more reliable. For property developers, the gallery order matters because it often mixes site progress, show-home interiors, exterior renders and local-area images. Put the most current and useful property views early, and label CGI or indicative imagery on the page where appropriate. A focused sequence can move from exterior progress to an interior specification detail, then to the floor plan and price without implying that an unfinished plot is already complete.

What the browser actually gets

Our browser loads the property listing and captures real screenshots of its photo gallery, floor plan, price and feature list. Gallery carousels need to be stepped through to capture more than the first image, and interactive floor plans may not expose every view in one screen. The scene uses the site's own colours, typography and other brand tokens.

The common mistake

A common mistake is mixing CGI renders, show-home photography and current site images without explaining which is which. Fix it by giving each image type a clear role and sequencing the ad from verified progress to specification, floor plan and price.

  • Showing meaningful site progress when the listing gallery mixes current construction photos with older CGI renders
  • Condensing floor plans, prices and specification details into a video without making each frame too dense to read
  • Producing separate ads for multiple plots, house types or release phases while keeping development branding consistent

Questions

Which details can the video take from a property listing?
It can capture the page's photo gallery, floor plan, displayed price and written features, along with colours, typography and other brand tokens used by the development site. The result depends on what the listing makes visible, so plot-specific prices, bedroom counts and specification details should appear clearly on the page.
Can it show construction progress instead of only CGI images?
Yes. If dated or current site photographs appear in the listing gallery, they can be used to show how the development is progressing. Keep progress images clearly separated from CGI renders and completed show-home photography so the video does not blur the difference between the present build stage and the intended finish.
What video format will I receive for a property advert?
Videos are rendered at 30fps in H.264. Vertical output is 1080x1920 for mobile placements, while horizontal output is 1920x1080 for wider formats. Audio is normalised to -14 LUFS. If you choose a trending sound, it is handed over as a link so you can attach it natively rather than baking it into the file.
How much does it cost to make videos for a development?
Two videos cost $19. The monthly option costs $39 for eight videos, which can cover different plots, house types, specification angles or progress updates within the same development. The first video is cut from the site alone, while later videos can use a prompt to focus on a particular selling point.

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