sizzledraft

Turn property pages into listing video ads

Sizzledraft turns an estate agent website into a short video ad using real screenshots, property details and the site’s own colours and type. Agents can create listing walkthroughs and local knowledge videos without rebuilding their website content in an editor.

Opening lines that work here

  • What does £425,000 buy you in this postcode?

    It leads with the price and location question that property seekers use to judge whether a listing is relevant.

  • Three things buyers should know before moving to this area

    It turns an estate agent’s local knowledge into practical guidance for people comparing neighbourhoods.

  • Step inside this three-bedroom home near the station

    It identifies the property and a useful location detail before beginning the listing walkthrough.

How do I turn a property listing page into a video ad?

Enter the listing URL and Sizzledraft drives a browser through the live page, capturing the property hero, photographs, asking price and visible features. It builds the first video from the website alone, using the agency’s colours and type to author the scene. The cut can move from the exterior into selected rooms, then close on details such as bedrooms, tenure, garden or station distance when those facts appear on the page. Later videos can accept a prompt, so an agent can request a first-time buyer angle or focus on the kitchen and outdoor space. Choosing the strongest listing sections matters because a complete room-by-room scroll usually makes a short advert feel slow.

Can an estate agent make local area videos from a website?

Yes, when the estate agency website contains useful branch, neighbourhood or guide content. Sizzledraft can capture headings and visuals about schools, transport links, high streets, parks and the types of homes found locally. A prompt on a later video can shape that material around a clear question, such as what families should know about moving to the area or which streets suit a station commute. The video should only state details that the source page supports. A branch page filled mainly with generic sales copy will provide less useful material than a focused area guide with named places, property types and practical location information.

What video format works for property listings on social media?

Vertical video renders at 1080x1920 for feeds that favour a phone-first property tour, while horizontal video renders at 1920x1080 for wider placements. Both run at 30fps and use H.264, with audio normalised to -14 LUFS. A useful listing cut opens with the asking price, property type or postcode, then shows a small number of rooms and finishes with the most relevant feature or viewing cue. Local knowledge videos need a similarly narrow subject, such as station access or family amenities. If a trending sound is selected, Sizzledraft hands it over as a link to attach natively rather than baking it into the file, because baked-in audio does not count as using that sound.

What the browser actually gets

Our browser scrolls the full estate agency page and captures the hero, property features, service details and any displayed pricing. Long listing or branch marketing pages need careful section picking because showing every room, award and service block can make the cut drag.

The common mistake

A common mistake is treating a listing video like a full property particulars page, showing every room and feature until the cut drags. Fix it by opening with price, property type or location, selecting only the strongest rooms, and ending on one clear reason to book a viewing.

  • Property photos, asking prices and key features sit across long listing pages, making them slow to assemble into a concise walkthrough.
  • Local area knowledge is often buried in branch pages and blog posts instead of presented in a format suited to short video.
  • Listing videos can drag when every room, specification and agency message receives equal screen time.

Questions

Does Sizzledraft use the real property listing page?
Yes. It drives a headless browser at the supplied estate agency URL and captures real page screenshots, including the hero, listing images, property features and other visible details. The scene then uses brand tokens taken from the site, helping the video match the agency rather than looking like an unrelated property template.
Can I choose which rooms or selling points appear?
The first video is cut from the website alone. Later videos accept a prompt, so you can ask to prioritise the kitchen, garden, period details, station distance or another fact shown on the listing. Keeping the request focused helps avoid a slow cut that attempts to show every photograph and specification.
Can I make both listing walkthroughs and area guides?
Yes. A property page can supply photographs, price and features for a listing walkthrough, while branch pages and local guides can supply material about transport, schools, parks and housing stock. The result depends on what the chosen URL contains, so use the page with the strongest evidence for the intended topic.
How much does it cost for an estate agency?
Two videos cost $19. The monthly option costs $39 for eight videos. An agent could use the allowance across new instructions, reduced listings and local area topics, provided each source page contains the photographs and facts needed for the cut.

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