- Can the first video focus on faster placements?
- The first video is cut from the recruitment website alone, so placement speed needs to appear clearly in the page copy or visible process. Later videos accept a prompt that can prioritise fast shortlisting, urgent contract cover or another recruitment angle, while still using the site's real screenshots and brand tokens.
- How does the video show candidate quality without inventing proof?
- It can show the agency's published screening process, sector expertise, role specialisms and shortlist approach from the website. It should not turn those details into unsupported performance claims. If candidate quality is central to the pitch, place the strongest factual evidence on an employer-facing page before creating the first cut.
- What video formats work for recruitment ads?
- Vertical videos render at 1080x1920 for mobile feeds, while horizontal videos render at 1920x1080 for wider placements. Both use 30fps and H.264. Audio is normalised to -14 LUFS, giving agencies a consistent file for employer campaigns across social posts, landing pages and sales outreach.
- Can a recruitment ad use a trending sound?
- A trending sound is handed over as a link so the recruiter can attach it natively when posting. It is not baked into the delivered file because baked-in audio does not count as using that platform sound. This preserves the correct posting workflow while keeping the rendered recruitment video ready for upload.