Will the Reel use my real architectural work?

Yes. The browser captures material available on the project URL, including renders, plans, elevations, detail drawings and finished-build photography. It does not need generic building footage to tell the story. Use a page with clear, high-quality images and a visible project sequence for the most useful capture.

What format will I receive for Instagram Reels?

The vertical video is 1080x1920, rendered at 30fps and delivered in H.264. Audio is normalised to -14 LUFS. The format suits a full-screen Reel, although Instagram may place interface elements over the edges, so important project names and drawing labels should sit away from those areas.

Can I request a render-to-finished-build comparison?

The first video is cut from the architecture site alone, so place the render and matching completed photograph together or make both easy to find. Later videos accept a prompt, allowing you to request a specific comparison, design detail, material sequence or progression from early drawing to occupied space.

Can I use a trending sound with the architecture Reel?

A trending sound is handed over as a link so you can attach it natively when publishing the Reel. It is not baked into the H.264 file, because baked-in audio does not count as using that sound on the platform. The rendered video's own audio is normalised to -14 LUFS.

Turn architecture project pages into vertical video ads

Sizzledraft turns an architecture project URL into a 1080x1920 Instagram Reels ad built from the page's real renders, drawings and finished-build photography. It captures the live page in a browser, uses its brand tokens to author the scenes, renders at 30fps and delivers an H.264 video.

Opening lines that work here

From first sketch to finished space
It creates a clear visual progression from drawings and renders to the completed building.
The detail that shaped this entire building
It gives viewers a reason to examine one material, junction or planning decision before seeing the wider project.
What the render promised, and what we built
The direct comparison makes design intent and execution visible within the opening seconds.

How do I turn an architecture project page into a Reel?

Start with a public project URL that contains the strongest visual sequence: concept drawing, key render and finished-build photography. Sizzledraft drives a browser at that page and captures the real material shown there, then uses the site's typography, colours and other brand tokens to author a vertical scene. The first video is cut from the site alone, so the project page should make its design story clear without extra direction. Later videos accept a prompt, which can focus the edit on a façade detail, planning move or render-to-build comparison. The finished Reel is 1080x1920, rendered at 30fps in H.264, with audio normalised to -14 LUFS.

Which architecture images work best in Instagram Reels ads?

Use images that show change, scale or proof. A concept sketch followed by a resolved plan can explain the organising idea, while a render beside finished-build photography shows that the design survived construction. Exterior views work well when the building has a clear silhouette, and interior photographs benefit from visible circulation, daylight or material transitions. Avoid relying on a single wide elevation or a dense drawing sheet. In a 1080x1920 frame, small annotations and thin linework can disappear. Put the strongest image near the start, then alternate wide views with closer details such as a stair, junction, brick pattern or window reveal. Each frame should advance the architectural story rather than repeat another angle.

Can a Reel ad keep my architecture studio's visual identity?

Yes. Sizzledraft authors the scene from the architecture site's own brand tokens, so type, colour and visual treatment can follow the identity already used on the project page. That matters for studios whose websites use restrained palettes, precise grids and carefully scaled typography. The browser also captures real page content rather than substituting generic building imagery. For the cleanest result, keep the project title, location, building type and image captions visible on the source page. If the identity depends on complex scroll effects, embedded models or interactive floor plans, static captures may not preserve the full interaction. Choose pages where the drawings, renders and completed photography remain clear when viewed as individual frames.

What the browser actually gets

The browser can capture visible project renders, plans, elevations, material details, finished-build photography, typography and colours from a public architecture page. It can struggle with images hidden behind logins, cookie walls or interactive viewers, and with drawings whose labels are too small to remain legible in a vertical crop.

The common mistake

A common mistake is shrinking a complete plan, elevation or drawing sheet into the vertical frame until its linework and annotations cannot be read. Crop to one meaningful design move, enlarge it for a phone screen, then connect it to a render or finished-build image that proves the idea.

Project pages often mix landscape renders, portrait photography and wide plans that need careful cropping for a vertical Reel.
The design story may be spread across concept drawings, construction details and finished-build images, making the sequence hard to plan.
Labels, dimensions and fine linework can become unreadable when architectural drawings are reduced for a phone screen.

Questions

Will the Reel use my real architectural work?: Yes. The browser captures material available on the project URL, including renders, plans, elevations, detail drawings and finished-build photography. It does not need generic building footage to tell the story. Use a page with clear, high-quality images and a visible project sequence for the most useful capture.
What format will I receive for Instagram Reels?: The vertical video is 1080x1920, rendered at 30fps and delivered in H.264. Audio is normalised to -14 LUFS. The format suits a full-screen Reel, although Instagram may place interface elements over the edges, so important project names and drawing labels should sit away from those areas.
Can I request a render-to-finished-build comparison?: The first video is cut from the architecture site alone, so place the render and matching completed photograph together or make both easy to find. Later videos accept a prompt, allowing you to request a specific comparison, design detail, material sequence or progression from early drawing to occupied space.
Can I use a trending sound with the architecture Reel?: A trending sound is handed over as a link so you can attach it natively when publishing the Reel. It is not baked into the H.264 file, because baked-in audio does not count as using that sound on the platform. The rendered video's own audio is normalised to -14 LUFS.

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