sizzledraft

Turn vehicle listings into Reels ads

Sizzledraft turns a car dealer listing URL into a 1080x1920 Instagram Reels ad using real vehicle photos, listing details and dealership branding. The video can focus on walkaround features and clearly stated finance options without requiring dealers to edit footage by hand.

Opening lines that work here

  • What does this SUV give you for the monthly payment?

    It connects the vehicle walkaround to the finance question many buyers consider before contacting a dealer.

  • Three details you might miss in the listing photos

    It gives shoppers a reason to keep watching while the Reel highlights specific equipment and interior features.

  • Walk around this low-mileage hatchback in 20 seconds

    It names the body style, signals a quick tour and puts mileage at the centre of the buying decision.

How do I turn a vehicle listing into an Instagram Reel?

Give Sizzledraft the URL for the vehicle listing. It drives a browser through the page, captures real screenshots and reads the visible design tokens used by the dealership site. It then builds a vertical 1080x1920 scene around the vehicle photos, price, mileage, specification highlights and available finance information. The first video is cut from the site alone, so the listing needs to contain the details you want buyers to see. Later videos can accept a prompt, such as asking for an exterior-to-interior walkaround or leading with the monthly payment. The finished video renders at 30fps in H.264, with audio normalised to -14 LUFS for consistent playback.

What should a car dealer include in a Reel about finance?

Lead with the vehicle and the exact finance option shown on its listing page. Include the monthly payment, deposit, term and any other visible conditions needed to understand the offer. Do not place a large payment figure on screen while hiding the qualifying details in a fast final frame. Pair the numbers with useful reasons to consider that particular car, such as mileage, transmission, boot space, service history or fitted equipment. This keeps the Reel from feeling like a generic finance graphic. End with a practical next step, such as viewing the listing, checking availability or asking the dealership about eligibility. If the page does not publish a finance figure, the video should not invent one.

How can listing photos feel like a vehicle walkaround?

Arrange the listing images in the order a buyer would inspect the car: front three-quarter view, side profile, wheels, rear, cabin, dashboard, seats and boot. Use short captions to point out details visible in each image, such as alloy wheel size, infotainment display, upholstery, parking camera or load space. Movement between real screenshots can create the pace of a walkaround without pretending that still photos are live footage. The strongest sequence answers practical questions about this specific vehicle rather than listing every specification. Finish with the price, mileage and dealership call to action. Clear, well-lit source photos matter because the browser can only capture the media and information available on the listing page.

What the browser actually gets

The browser can capture visible listing photos, price, mileage, specification highlights, finance wording, dealership colours and calls to action from the vehicle page. It may struggle with images hidden behind interaction, finance calculators that require user input, cookie banners or stock details loaded only after a login.

The common mistake

A common mistake is filling the Reel with generic claims while barely showing the actual car. Fix it by ordering the real listing photos like a walkaround, naming visible features and placing the exact price, mileage and finance conditions on screen long enough to read.

  • Turning listing photos into a coherent walkaround when no one has filmed the vehicle
  • Showing monthly payments, deposits and finance terms clearly without overcrowding a vertical video
  • Keeping stock details, dealership colours and calls to action consistent across frequent Reels ads

Questions

What format does the Instagram Reels video use?
The Reel is rendered vertically at 1080x1920, 30fps and exported as H.264. That format gives vehicle photos, finance figures and dealership calls to action the full vertical frame used by Instagram Reels. Audio is normalised to -14 LUFS for consistent playback.
Can I choose whether the Reel focuses on a walkaround or finance?
The first video is cut from the vehicle page alone, using the emphasis available in its photos and listing details. For later videos, you can provide a prompt asking for a walkaround sequence, a finance-led opening or attention on specific equipment shown on the page.
Can the Reel use a trending Instagram sound?
A trending sound is handed over as a link so the dealership can attach it natively when publishing the Reel. It is not baked into the video file, because baked-in audio does not count as using that sound on the platform. The rendered soundtrack is normalised to -14 LUFS.
How much does it cost to make car dealer Reels?
Two videos cost $19. A monthly plan costs $39 for eight videos. A dealer can use those videos across selected stock, such as a finance-led SUV ad, a hatchback walkaround or a Reel focused on the cabin and fitted options of a particular vehicle.

Paste your link and watch one free

Same industry, other platforms