sizzledraft

Show the spread before guests arrive

Sizzledraft turns a catering website into a 1080x1920 Instagram Reels ad built from its event photography, menu range and brand styling. It captures the live page in a browser, authors a vertical scene and renders an H.264 video at 30fps with audio normalised to -14 LUFS.

Opening lines that work here

  • Planning a wedding menu guests will remember?

    It addresses wedding decision-makers directly and creates a natural opening for reception photography and menu choices.

  • Canapés, sharing boards or a three-course dinner?

    The contrast makes the caterer's menu range clear before the Reel moves into individual dishes.

  • See what we serve when the room is full.

    It connects polished food photography with the atmosphere and scale of a real catered event.

How do I turn my catering website into an Instagram Reels ad?

Enter the URL of the catering page that best represents the work you want to book. The browser visits that page and captures its real event photographs, menu headings, service copy, logo, colours and type styles. Sizzledraft uses those materials to author a vertical scene rather than substituting unrelated stock food. A wedding catering page might lead with a dressed reception room, move through canapés and plated courses, then close on the enquiry prompt already supported by the site. The first video is cut from the website alone, so the source page should contain the strongest images and clearest menu range. Later videos accept a prompt, letting you focus on weddings, corporate lunches, private dining or another service shown on the site.

What should a caterer show in the first three seconds of a Reel?

Open with one strong event image and one decision the customer already needs to make. A full grazing table paired with “Planning food for 80 guests?” gives immediate scale and context. For wedding catering, a wide reception photograph can establish the occasion before close shots show canapés, mains and desserts. Avoid beginning with a logo animation or a long description of the business because viewers still do not know what is being served. The opening frame must also survive a vertical crop, so choose photography with the main platter, table or plated dish near the centre. Follow the hook with two or three contrasting menu moments. That sequence shows range faster than scrolling through every dish name on a package page.

How can a short Reels ad show enough menu variety?

Group the menu by buying decisions rather than trying to display every item. A useful sequence might move from welcome canapés to a shared main, then finish with miniature desserts. For corporate catering, it could compare breakfast trays, working lunches and evening reception food. Each scene should use a short label that helps the viewer understand the format, while the photography supplies the detail. This keeps dishes readable on a phone and prevents a dense menu from turning into tiny text. Event photographs can sit between food close-ups to show how the service looks in a real room. The final frame should point viewers toward the relevant menu or enquiry page, where they can check dietary choices, guest numbers and service details in full.

What the browser actually gets

The browser can capture real gallery images, menu headings, service descriptions, logos, colours and typography visible on the catering site. It works best when event photographs and menu categories load directly on the page; images hidden inside login areas, third-party galleries or interaction-heavy sliders may be harder to capture cleanly.

The common mistake

A common mistake is opening with a caterer's logo while the best wedding spread appears later. Start with the strongest event photograph, add a hook about the occasion or guest count, then use the logo on the closing enquiry frame.

  • Landscape banquet photos crop poorly in a vertical Reel, cutting out grazing tables, plated courses or guests.
  • Menu pages often split canapés, buffets, wedding breakfasts and dietary options across several sections, making the full range hard to show quickly.
  • Caterers need to establish food quality and event scale in seconds without filling the screen with package details or long menu lists.

Questions

Will the Reel use photographs from my catering website?
Yes. The browser captures photographs that are available on the live page, including plated dishes, buffet displays, grazing tables and event rooms. Using a focused wedding, corporate or private-party page usually produces a clearer sequence than starting from a homepage that mixes every catering service together.
What video format will I receive for Instagram Reels?
The vertical video is rendered at 1080x1920, 30fps and delivered as H.264. Audio is normalised to -14 LUFS. The composition is built for a phone screen, so menu labels and enquiry text can remain legible without relying on a horizontal crop.
Can I make separate Reels for weddings and corporate catering?
The first video is cut from the selected website page alone. Later videos accept a prompt, so you can request a wedding-focused cut, a corporate lunch sequence or a Reel centred on canapés, provided the relevant photographs and service details appear on the source site.
Can I use a trending sound with my catering Reel?
A trending sound is handed over as a link so you can attach it natively when posting the Reel. It is not baked into the video file because baked-in audio does not count as using that sound. The rendered audio itself is normalised to -14 LUFS.

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