Can the Reel use our real before-and-after cleaning photos?

Yes, when the photos are visible and accessible on the website. The browser captures the actual page, so clearly labelled pairs work best. Comparison sliders, pop-up galleries and images hidden until a visitor logs in may be harder to capture. Separate before and after images with matching room names are the safest source.

Can it make a Reel about our vetted cleaning staff?

Yes, if the site contains staff photos and factual details about the vetting process. The copy should name only checks the page supports, such as background checks, training or insurance. A team portrait alone cannot establish vetting, so publish the relevant policy near the staff or service content before creating the video.

What format will the Instagram Reel use?

The Reel is rendered at 1080x1920 in a vertical layout, at 30fps, using H.264. Audio is normalised to -14 LUFS. Wide photos may need a close crop, so before-and-after images should keep the stained area, cleaned surface or staff member near the centre of the original frame.

Can I use a trending Instagram sound with the cleaning ad?

A trending sound is handed over as a link so you can attach it natively when posting the Reel. It is not baked into the video file because baked-in audio does not count as using that sound on the platform. This also lets the before-and-after cuts align with the version available in Instagram.

Show the clean and the people behind it

This page explains how cleaning services can turn their website into 1080x1920 Instagram Reels ads. The video can feature real before-and-after results and staff-vetting details captured directly from the cleaning company’s site.

Opening lines that work here

See what our vetted cleaners changed in one visit
It connects the visible before-and-after result with the trust question homeowners have about who enters their property.
From move-out mess to inspection-ready
It names a specific cleaning job and gives the transformation a clear purpose beyond making a room look tidy.
Before you hand over the keys, meet our checks
It addresses access and safety directly, which matters when cleaners work inside an empty or occupied home.

How can a cleaning company turn its website into a Reel?

Sizzledraft drives a browser through the cleaning company’s page and captures real elements such as stained ovens, finished bathrooms, uniformed cleaners and written vetting policies. It then builds a scene with the site’s own colours, type and visual style instead of replacing them with unrelated stock branding. The first video is cut from the site alone, so the page should clearly connect each before image with its matching after image. Later videos can use a prompt, such as focusing on end-of-tenancy cleans or explaining background checks. The finished Reel is rendered vertically at 1080x1920, 30fps and H.264, with audio normalised to -14 LUFS.

What should a cleaning service show in the first three seconds?

Start with the clearest cleaning contrast available: a grease-covered hob beside the finished surface, soap build-up beside a polished shower screen, or a cluttered move-out room beside the cleared result. Keep the comparison large enough to read on a phone and label the job accurately, such as deep clean, move-out clean or weekly kitchen clean. If vetted staff is the main selling point, open on a uniformed cleaner and a specific statement already supported by the website, such as background checked or insured. Do not squeeze several rooms, a long service list and a booking message into the opening. One visible result or one trust point gives viewers time to understand the offer.

How do you advertise vetted cleaners without making vague claims?

Use the exact checks and safeguards stated on the cleaning service’s website. If the page says cleaners receive background checks, training, identity verification or insurance cover, show that wording beside a real team image or an on-site work photo. Avoid upgrading a limited claim into a broader promise. For example, staff training does not automatically mean every cleaner is certified, and company insurance does not prove a particular screening process. A useful Reel can move from the homeowner’s concern, such as handing over keys, to the documented vetting step and then to a finished room. This makes staff trust part of the service story rather than a badge flashed briefly at the end.

What the browser actually gets

The browser can capture real before-and-after galleries, cleaner portraits, service areas, review text and statements about checks, insurance or training when those elements appear on the page. It can struggle with comparison sliders, images loaded only after interaction, galleries hidden behind booking forms and wide photos whose important details sit near the edges.

The common mistake

A common mistake is showing a spotless room without the matching dirty state, which removes the proof behind a cleaning result. Fix it by using a clearly matched before-and-after pair, keeping the same room and angle where possible, and holding each frame long enough to compare.

Before-and-after photos often sit in separate gallery pages, making it hard to pair the right dirty and cleaned rooms in a short Reel.
Claims such as background-checked, insured or trained staff need supporting website copy, but that detail is often buried below service descriptions.
Wide team photos and room images can lose the cleaner, stain or finished surface when cropped for a vertical Instagram Reel.

Questions

Can the Reel use our real before-and-after cleaning photos?: Yes, when the photos are visible and accessible on the website. The browser captures the actual page, so clearly labelled pairs work best. Comparison sliders, pop-up galleries and images hidden until a visitor logs in may be harder to capture. Separate before and after images with matching room names are the safest source.
Can it make a Reel about our vetted cleaning staff?: Yes, if the site contains staff photos and factual details about the vetting process. The copy should name only checks the page supports, such as background checks, training or insurance. A team portrait alone cannot establish vetting, so publish the relevant policy near the staff or service content before creating the video.
What format will the Instagram Reel use?: The Reel is rendered at 1080x1920 in a vertical layout, at 30fps, using H.264. Audio is normalised to -14 LUFS. Wide photos may need a close crop, so before-and-after images should keep the stained area, cleaned surface or staff member near the centre of the original frame.
Can I use a trending Instagram sound with the cleaning ad?: A trending sound is handed over as a link so you can attach it natively when posting the Reel. It is not baked into the video file because baked-in audio does not count as using that sound on the platform. This also lets the before-and-after cuts align with the version available in Instagram.

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