What format will my dental Reel use?

The vertical video is 1080x1920, rendered at 30fps and delivered in H.264 for use as an Instagram Reel. Audio is normalised to -14 LUFS. The format leaves room for close smile imagery, short treatment labels and readable nervous-patient reassurance without forcing horizontal website sections into a narrow frame.

Can the video use before-and-after dental photos from my site?

Yes, if those photos are publicly visible to the browser. Sizzledraft can capture them as real page screenshots and place them into the Reel. You remain responsible for confirming patient consent, advertising approval and the accuracy of any treatment claim before posting the video.

Can I use a trending sound with the Reel?

Yes. A trending sound is handed over as a link so you can attach it natively when posting the Reel. It is not baked into the exported file, because baked-in audio does not count as using that platform sound. The rendered video's own audio is normalised to -14 LUFS.

How much does it cost to make dental video ads?

Sizzledraft offers two videos for $19 or eight videos for $39 per month. The first video is cut from the dental website alone. Later videos accept a prompt, so you can request another treatment focus, a before-and-after structure or a version aimed at nervous patients.

Make dental Reels from your practice website

Sizzledraft turns a dental practice URL into a vertical 1080x1920 video ad for Instagram Reels. It captures real website screenshots and uses the practice's own colours, typography, smile imagery and patient-reassurance copy to build the scenes.

Opening lines that work here

Nervous about the dentist? Start here.
It addresses the hesitation that can stop an anxious patient from booking before introducing treatment details.
See what a smile makeover can change.
It gives before-and-after cases an immediate visual purpose without promising that every patient will get the same result.
A calmer first visit starts before you arrive.
It lets the Reel show the practice's actual reassurance, consultation process and comfort information.

How do I turn my dental website into an Instagram Reel ad?

Enter the practice URL and Sizzledraft drives a browser through the public page, captures real screenshots and identifies the site's colours, type and visual style. It then authors a vertical 1080x1920 scene around material already on the dental site, such as a before-and-after smile, an Invisalign or whitening heading, a clinician introduction and a booking prompt. The first video is cut from the site alone, so the source page should make the intended treatment and patient benefit easy to find. Later videos accept a prompt, which can request a nervous-patient angle or focus on a particular cosmetic case. The finished video is rendered frame by frame at 30fps in H.264, with audio normalised to -14 LUFS.

What should a dentist show in a before-and-after Reel?

Lead with the clearest consented smile comparison on the treatment page, then name the treatment shown and add enough context to avoid presenting one result as typical for everyone. Keep both images similarly cropped so viewers can compare tooth shape, spacing or shade without the frame jumping between angles. Follow the result with a short explanation drawn from the page, such as whitening, bonding, veneers or aligner treatment, then finish with the practice's real consultation call to action. A vertical Reel has limited room, so avoid combining several unrelated cases in one ad. One patient journey, one treatment focus and one next step make the result easier to understand. Check that every image and claim is approved for advertising before publishing.

How can a Reel reassure nervous dental patients?

Start with the concern rather than a list of treatments. A line such as “Nervous about the dentist?” gives anxious viewers a reason to keep watching, especially when the next frames show the actual reception area, clinician and reassurance language from the practice website. Use specific details the page supports, such as explaining each step, allowing extra appointment time, discussing pain control or offering an initial conversation. Do not add sedation, accessibility or comfort claims that the site does not make. Keep the pacing calm enough for each reassurance point to be read, and end with a low-pressure action already offered by the practice, such as booking a consultation or calling the team. This makes the ad reflect the experience the patient can reasonably expect.

What the browser actually gets

The browser can capture visible before-and-after galleries, treatment headings, clinician photos, reassurance copy, calls to action, colours and typography from the public dental website. It may struggle with galleries that load only after interaction, images hidden behind consent overlays, booking widgets, or patient results hosted inside inaccessible third-party viewers.

The common mistake

A common mistake is opening with the practice logo and a broad list of services while the strongest smile result or patient concern appears later. Fix it by putting one consented before-and-after comparison or one nervous-patient question in the first three seconds, then support it with treatment context and a clear booking step.

Before-and-after smile galleries often contain inconsistent crops, orientations and lighting, making them difficult to present clearly in a vertical Reel.
Copy about sedation, pain control and gentle treatment is usually buried across service pages instead of appearing in the first seconds for nervous patients.
Treatment pages must explain benefits without implying that every patient will achieve the same cosmetic result.

Questions

What format will my dental Reel use?: The vertical video is 1080x1920, rendered at 30fps and delivered in H.264 for use as an Instagram Reel. Audio is normalised to -14 LUFS. The format leaves room for close smile imagery, short treatment labels and readable nervous-patient reassurance without forcing horizontal website sections into a narrow frame.
Can the video use before-and-after dental photos from my site?: Yes, if those photos are publicly visible to the browser. Sizzledraft can capture them as real page screenshots and place them into the Reel. You remain responsible for confirming patient consent, advertising approval and the accuracy of any treatment claim before posting the video.
Can I use a trending sound with the Reel?: Yes. A trending sound is handed over as a link so you can attach it natively when posting the Reel. It is not baked into the exported file, because baked-in audio does not count as using that platform sound. The rendered video's own audio is normalised to -14 LUFS.
How much does it cost to make dental video ads?: Sizzledraft offers two videos for $19 or eight videos for $39 per month. The first video is cut from the dental website alone. Later videos accept a prompt, so you can request another treatment focus, a before-and-after structure or a version aimed at nervous patients.

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