sizzledraft

Show planners the space before they visit

Sizzledraft turns an event venue URL into a 1080x1920 Instagram Reels ad using real screenshots from the venue website. The video can walk viewers through key spaces and present capacity details so planners can quickly judge whether the venue fits their event.

Opening lines that work here

  • Can this venue fit your guest list?

    It leads with the capacity question planners need answered before they shortlist a venue.

  • Walk from the entrance to the main event space

    A clear route helps viewers understand how guests will move through the venue.

  • See the room set for your event size

    It connects the appearance of the space directly to a planner's expected attendance.

How do I make an Instagram Reels ad for my event venue?

Start with the venue page that best explains the space, not a generic home page. Sizzledraft drives a browser through that URL and captures real screenshots of the entrance, ceremony area, ballroom, terrace or breakout rooms shown there. It then uses the site's colours and typography to build a vertical 1080x1920 scene. The first video is cut from the site alone, so room labels, capacity figures and photographs need to be clear on the page. Later videos can take a prompt, such as focusing on a wedding walkthrough or a 250-person conference layout. The result renders at 30fps in H.264, with audio normalised to -14 LUFS for consistent playback.

What should a venue walkthrough Reel show first?

Open with the decision a planner is trying to make: whether the venue can hold the guest list and support the event format. Show the main room early, then move through the arrival area, ceremony or presentation space, dining layout and any terrace, bar or breakout rooms. Keep the route logical so viewers understand how guests travel through the building. Add capacity beside the relevant room rather than presenting one unexplained maximum at the end. If the venue supports several layouts, distinguish seated dinner, standing reception, theatre and classroom capacities. Wide photographs should be framed around useful features such as staging, tables, windows and access points, since the Reel uses a narrow 1080x1920 canvas.

How can a Reel explain venue capacity clearly?

Pair each capacity figure with the room and layout it describes. A planner needs to know whether 180 means seated dining, a standing reception or theatre-style seating, so avoid showing a bare number over an unrelated exterior shot. Use one scene for the main hall, another for ceremony seating and another for breakout or reception areas. Floor plans can support the sequence when labels remain readable on a phone, but room photographs usually communicate scale faster. If capacities change by configuration, show the most relevant options rather than compressing a full table into one frame. End with a practical next step, such as checking availability, requesting the venue pack or booking a viewing through the website.

What the browser actually gets

The browser can capture real venue photography, room names, capacity tables, floor plans and visible booking details from the page. It works best when those details appear directly on the site, but may struggle with galleries that require unusual interactions, embedded virtual tours or capacity information stored only inside a download.

The common mistake

A common mistake is opening with a slow exterior montage while hiding the room capacity until the end. Lead with the main event space and its layout-specific capacity, then walk viewers through the route their guests will take.

  • Venue galleries often show attractive rooms without explaining the order, layout or route between them.
  • Capacity details sit in tables or downloadable brochures that are difficult to communicate in a fast vertical video.
  • Wide ballroom, ceremony and terrace photos need careful framing to work in a 1080x1920 Reel without hiding important features.

Questions

Can the Reel use the photos already on my venue website?
Yes. Sizzledraft captures real screenshots from the venue page, including visible room photography, exterior images, floor plans and capacity information. Use a page with large, clearly labelled images so the walkthrough can distinguish the ceremony space, main hall, terrace and other areas without relying on generic venue footage.
What format will the Instagram Reels ad use?
The vertical video is 1080x1920, rendered at 30fps and delivered in H.264. That portrait frame suits Instagram Reels, but wide ballroom and reception photographs may need tighter framing. Important features such as the stage, seating layout or dance floor should sit near the centre of the original image.
Can I make separate ads for weddings and corporate events?
The first video is cut from the venue site alone. Later videos accept a prompt, so you can request a wedding walkthrough focused on ceremony and dining capacity, or a corporate version showing theatre seating, presentation space and breakout rooms. The necessary photographs and facts still need to be available on the source page.
Can I use a trending sound with the venue Reel?
A trending sound is handed over as a link so you can attach it natively when posting the venue Reel. It is not baked into the video file, because baked-in audio does not count as using that sound on the platform. The rendered video's own audio is normalised to -14 LUFS.

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