sizzledraft

Put your gym website into motion

Sizzledraft turns a gym website into a vertical Instagram Reels ad using real screenshots of its facilities, class timetable and joining offer. It renders the video at 1080x1920 and 30fps, with H.264 video and audio normalised to -14 LUFS.

Opening lines that work here

  • Your next workout could be five minutes from home.

    It connects the gym's location and facilities to the practical reason local members choose where to train.

  • See what your membership includes before you join.

    It gives facility footage, class access and the joining offer a clear role in the opening seconds.

  • Early class, lunchtime lift or evening session?

    It turns the gym's timetable into a choice that fits different member routines.

How do I turn my gym website into an Instagram Reels ad?

Submit the gym website URL and Sizzledraft drives a browser through the page to capture real screenshots. It identifies useful material such as the weights area, cardio equipment, studios, changing facilities, class timetable and current joining offer. It then authors a scene using the gym site's own colours, typography and other brand tokens, renders every frame and adds synthesised audio. The finished Reel is vertical at 1080x1920, runs at 30fps and uses H.264 video, with audio normalised to -14 LUFS. The first video is cut from the website alone, so the page should clearly show what members can use, when classes run and what the joining offer includes. Later videos can follow a prompt for a particular class, facility or campaign.

What should a gym Instagram Reels ad show first?

Start with the strongest reason to visit this gym, not a logo animation. For a facility-led gym, that might be a clear view of the free-weights floor, pool, functional training zone or dedicated class studio. Follow it with timetable evidence that helps someone picture a real week, such as morning cycling, lunchtime strength and evening yoga, rather than shrinking the whole grid onto screen. End with the joining offer exactly as stated on the website, including dates or conditions that affect eligibility. This order answers three questions a prospective member has: what can I use, when can I train and what does joining involve? Keep each screenshot focused enough to read on a phone, and use the site's visual identity so the Reel matches the membership page.

Can a gym use trending audio in a Reel made from its website?

Yes, but the trending sound should be attached inside Instagram rather than baked into the exported gym video. Sizzledraft hands over the sound as a link so the gym's social manager can add it natively when publishing the Reel. That matters because uploading a file that merely contains a copy of the audio does not count as using the platform's sound. The rendered video can still be scored with synthesised audio for timing and review, with its audio normalised to -14 LUFS. Before posting, check that the linked sound suits the pace of the facility shots, timetable highlights and joining-offer card. Avoid choosing music that makes class names, membership conditions or on-screen calls to action difficult to follow during a quick phone view.

What the browser actually gets

The browser can capture visible facility photography, membership pages, joining-offer text, class names, timetable details and the gym's colours and type styles. It may struggle with timetables hidden inside booking widgets, member logins, cookie-blocked embeds or photos that load only after complex interaction, so key information should also appear in accessible page content.

The common mistake

A common mistake is showing a rapid montage of gym equipment without explaining which classes run or what the joining offer covers. Fix it by pairing one or two recognisable facilities with readable session times, then finish with the exact offer and conditions from the membership page.

  • Facility photos, class times and joining details often sit on separate gym website pages, making them hard to present in one short Reel.
  • A class timetable contains useful detail but becomes unreadable when a full weekly grid is squeezed into a vertical video.
  • Joining offers can lose important conditions when gym staff shorten the website copy for an Instagram Reels caption or graphic.

Questions

Will the Reel use real images from my gym website?
Yes. The browser captures real screenshots from the gym's pages, including visible facility photography, class information and joining-offer copy. The scene also draws on the site's colours and typography. If an important studio, pool or training area is missing from the website, it cannot appear in the first site-only video.
Can the video show our weekly class timetable?
It can use class names, times and timetable details that the browser can access. A selected set of sessions usually reads better in a vertical Reel than a full weekly grid. Timetables locked inside a member account or an inaccessible booking widget may not be captured, so publish key sessions as normal page content too.
What format will our gym Reel use?
The Instagram Reels version is rendered vertically at 1080x1920 and 30fps using H.264 video. Audio is normalised to -14 LUFS. This format gives facility images, timetable highlights and the joining offer the full vertical frame instead of placing a horizontal gym tour inside large empty borders.
Can we make another Reel for a specific gym campaign?
Yes. The first video is cut from the gym website alone. Later videos accept a prompt, so you can request a Reel focused on a new strength class, refurbished changing rooms, quieter daytime training or a joining offer. Pricing is $19 for two videos or $39/month for eight.

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