Can the Reel use our real before-and-after salon photos?

Yes, when those photos are visible on the salon website, the browser can capture and place them into the video. Clearly paired images work best. If the before shot and finished result appear on separate pages or inside a swipe-only gallery, the relationship may be harder to identify and present accurately.

Can we make separate Reels for different stylists?

The first video is authored from the salon website alone, so visible stylist profile and portfolio pages provide the source material. Later videos accept a prompt, letting you request a Reel centred on one stylist and a specific speciality, such as dimensional brunette colour, textured cuts or bridal styling.

What video format do hair salons receive for Instagram Reels?

The vertical video is 1080x1920, rendered at 30fps and encoded as H.264. Audio is normalised to -14 LUFS. This format suits the full-screen Reels layout and keeps before-and-after images, stylist names and the salon booking call to action arranged for a vertical frame.

Can the salon Reel use a trending Instagram sound?

A trending sound is provided as a link so you can attach it natively when posting the Reel. It is not baked into the H.264 file because baked-in audio does not count as using that sound on the platform. The rendered video's own audio is normalised to -14 LUFS.

Turn your salon portfolio into a Reels ad

sizzledraft turns a hair salon website into a 1080x1920 Instagram Reels ad using real screenshots, salon colours and portfolio imagery. It can frame before-and-after transformations, introduce individual stylists and present booking details in a short vertical video.

Opening lines that work here

From grown-out colour to blended balayage
It names a visible salon transformation and gives viewers a reason to wait for the finished result.
Meet the stylist behind this precision bob
It connects a recognisable haircut with the professional whose portfolio can build booking confidence.
Save this copper colour for your next appointment
It uses the way salon clients collect reference looks while directing attention to a bookable colour service.

How can a hair salon turn its website into a Reels ad?

sizzledraft opens the salon website in a headless browser and captures real page screenshots, including transformation galleries, stylist profiles, service names and booking calls to action. It reads the site's own colours, type choices and visual styling, then authors a vertical scene around those brand tokens. A before photo can establish the starting point, followed by the finished cut or colour and the stylist responsible for it. The result renders frame by frame at 1080x1920 and 30fps, with H.264 video and audio normalised to -14 LUFS. The first video is cut from the website alone. Later videos can follow a prompt, such as focusing on balayage, curly cuts or one stylist's recent portfolio.

What salon website content works best in a before-and-after ad?

Use paired photos that show the same client, angle and lighting before and after the appointment. Label the service clearly, whether it is colour correction, grey blending, extensions or a restyle, so the video does not leave viewers guessing what changed. A useful salon page also names the stylist and includes a direct booking route for that service. Large, visible images are easier to capture than galleries that hide every result inside a swipe interaction. Keep the strongest transformation near the top of the page and avoid covering the hair with text. When several results are available, group them by service or stylist. That gives each Reel a focused story instead of mixing balayage, barbering and bridal hair into one crowded ad.

How should a stylist portfolio appear in an Instagram Reels ad?

A stylist portfolio Reel should help a prospective client match a desired look with the right person to book. Start with one finished result, then show two or three related examples from that stylist, such as lived-in blondes, vivid colour or precision short cuts. Include the stylist's name and speciality while the relevant work is visible. End with the salon's booking call to action rather than a generic logo screen. Vertical framing matters because wide website grids can crop the hair or lose important detail on Reels. sizzledraft arranges captured portfolio material in a 1080x1920 scene instead of simply recording a scroll. If you want a trending sound, it is handed over as a link to attach natively, not baked into the video file.

What the browser actually gets

The browser can capture visible before-and-after galleries, stylist portfolio images, service names, salon colours, logos and booking calls to action from the website. It can struggle with galleries that require repeated swipes, images hidden behind login prompts, or before-and-after photos that are unlabeled and spread across different pages.

The common mistake

A common mistake is packing unrelated cuts, colours and stylists into one Reel. Choose one transformation type or one stylist speciality, show a clear sequence of related portfolio work, and finish with the booking action for that exact service.

Before-and-after photos sit in separate gallery tiles, making the transformation difficult to show as one clear sequence.
Stylist portfolio pages contain strong work but rarely explain each stylist's cutting, colouring or texture specialities quickly enough for a Reel.
Booking buttons, service names and salon details compete for attention when a desktop website is squeezed into a vertical video.

Questions

Can the Reel use our real before-and-after salon photos?: Yes, when those photos are visible on the salon website, the browser can capture and place them into the video. Clearly paired images work best. If the before shot and finished result appear on separate pages or inside a swipe-only gallery, the relationship may be harder to identify and present accurately.
Can we make separate Reels for different stylists?: The first video is authored from the salon website alone, so visible stylist profile and portfolio pages provide the source material. Later videos accept a prompt, letting you request a Reel centred on one stylist and a specific speciality, such as dimensional brunette colour, textured cuts or bridal styling.
What video format do hair salons receive for Instagram Reels?: The vertical video is 1080x1920, rendered at 30fps and encoded as H.264. Audio is normalised to -14 LUFS. This format suits the full-screen Reels layout and keeps before-and-after images, stylist names and the salon booking call to action arranged for a vertical frame.
Can the salon Reel use a trending Instagram sound?: A trending sound is provided as a link so you can attach it natively when posting the Reel. It is not baked into the H.264 file because baked-in audio does not count as using that sound on the platform. The rendered video's own audio is normalised to -14 LUFS.

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