sizzledraft

Put the view and availability into one Reel

Sizzledraft turns a holiday let URL into a vertical Instagram Reels ad using real screenshots from the property website. It presents the view, key stay details and the booking calendar in a 1080x1920 video rendered at 30fps.

Opening lines that work here

  • Wake up to this view, then check your dates

    It leads with the strongest reason to stay and immediately connects that desire to the booking calendar.

  • Your next free weekend could look like this

    It frames the property around a short break while making availability the natural next question.

  • Sea view outside. Available dates inside.

    It pairs the visual selling point with the practical information guests need before they can book.

How do I turn my holiday let website into an Instagram Reel?

Give Sizzledraft the URL for the property page. A headless browser visits that page, captures real screenshots and reads the site's own colours, type and other brand tokens to author the scene. For a holiday let, the strongest sequence usually opens on the sea, mountain or countryside view, then shows the rooms or outdoor space, followed by the booking calendar or booking button. The finished Reel is vertical at 1080x1920, rendered at 30fps and delivered as H.264. The first video is cut from the website alone, so the page should clearly show the property name, location, main view and route to availability. Later videos can use a prompt to focus on a weekend break, seasonal opening or particular stay type.

What should a holiday let Reel show before the booking calendar?

Start with the image that explains why someone would choose this property over another type of stay: the balcony over the bay, the hot tub facing the hills or the terrace beside the pool. Follow it with enough context to make the stay believable, such as the bedroom, kitchen, garden or walking distance to the beach. Then move to availability while interest is still high. A calendar screenshot works when dates are readable in a vertical frame; otherwise, show the booking button and a clear instruction to check dates on the site. Avoid spending the opening seconds on a logo, exterior sign or generic welcome message. Guests need to see the view first and understand how to find an open date next.

Can a property Reel use trending Instagram audio?

Yes, but a trending sound should be attached inside Instagram rather than baked into the exported video. Sizzledraft hands over the sound as a link so it can be added natively when the Reel is posted. This matters because audio already mixed into a file does not count as using that sound on the platform. The rendered video can still include scored, synthesised audio, normalised to -14 LUFS, when a self-contained version is needed. For a holiday let, choose audio that leaves room for the visual sequence: view, rooms, outdoor space and booking calendar. The pictures should still explain the stay with sound off, since guests may first encounter the Reel while scrolling silently.

What the browser actually gets

The browser can capture visible property photos, location copy, amenity details, booking buttons and calendar states that render on the page. Large galleries, cookie banners and embedded booking widgets can obscure the view or prevent availability from appearing cleanly, so the source page works best when its main image and booking route are easy to reach.

The common mistake

A common mistake is opening with the property logo or a slow room tour while the best view appears too late. Put the sea, mountain or countryside view in the first three seconds, then move quickly to the live booking route or calendar.

  • The best view is buried in a gallery, so potential guests scroll past before seeing why the property is worth booking.
  • The booking calendar sits in a separate widget, making it difficult to show both the experience and real availability in one Reel.
  • Landscape room photography must fit a vertical frame without cropping out the balcony, coastline, mountains or other features that sell the stay.

Questions

Will the Reel use the real photos from my holiday let website?
Yes. The browser captures real screenshots from the supplied property page rather than inventing rooms, views or amenities. The clearest results come from pages where the hero image, gallery and booking route load without extra clicks or overlays. Check that current photos appear prominently before submitting the URL.
Can the video show available dates from my booking calendar?
It can capture a calendar when the dates render visibly on the page. Some calendars load inside embedded widgets or require interaction, which can make availability difficult to frame clearly. In that case, the Reel can show the booking button and direct viewers to the live calendar instead of presenting dates that may change.
What format do I receive for Instagram Reels?
The vertical video is 1080x1920, rendered at 30fps and delivered in H.264. That format gives the property view the full portrait frame while leaving room for short captions about the location, stay details and availability. Landscape property photos may need careful framing to keep their main feature visible.
Can I make separate Reels for summer dates and weekend gaps?
Yes. The first video is cut from the property website alone. Later videos accept a prompt, so one can focus on summer weeks, another on short weekend gaps, and another on a feature such as the sea-view terrace. Availability should still be checked against the live booking calendar before posting.

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