Can the first TikTok video focus on a specific advice service?

The first video is cut from the website alone, so it can focus on pensions, investments, mortgages or protection only when that service is clearly presented on the captured page. Later videos accept a prompt, which can direct the scene toward a specific service while still drawing on the site's visible material.

Will qualifications and regulatory details appear clearly in a vertical ad?

They can appear when the adviser page displays them as readable text or visible badges. The 1080x1920 layout gives each credential its own space, but long regulatory statements may need several frames. Check the rendered video to confirm that required wording remains legible long enough to read.

Can I use a trending TikTok sound with the adviser video?

A trending sound is handed over as a link so you can attach it natively when publishing on TikTok. It is not baked into the H.264 file because baked-in audio does not count as using that platform sound. The rendered audio itself is normalised to -14 LUFS.

Does the video replace financial promotion approval?

No. The video uses material captured from the adviser's site and turns it into a new sequence with narration, so the final combination still needs the firm's normal review. Check claims, risk wording, qualifications, calls to action and how long disclosures remain visible before the ad is published.

Make your advice clear in a vertical video

Sizzledraft turns a financial adviser website into a short 1080x1920 TikTok ad using real screenshots, credentials and brand details from the page. It renders the video at 30fps in H.264 and normalises its audio to -14 LUFS.

Opening lines that work here

Not sure whether your pension plan still fits your retirement date?
It starts with a concrete planning question that prospective retirement clients may already be asking.
Before you choose an adviser, check these credentials.
It makes qualifications and professional standing the reason to keep watching.
Income protection and life insurance solve different problems.
It promises a plain distinction between two products that clients can easily confuse.

How do financial advisers make a TikTok ad from their website?

Start with one advice question that already appears on your site, such as consolidating pensions, reviewing investment risk or choosing protection for a family. Sizzledraft drives a browser through the page and captures real screenshots, then uses the site's colours, type and other brand tokens to author a vertical scene. The first video is cut from the site alone, so the page needs a clear service, visible credentials and an explanation written for clients. Later videos can use a prompt to focus on a particular topic or audience. The finished file is 1080x1920, rendered at 30fps in H.264, with audio normalised to -14 LUFS. Review every frame and spoken claim against your firm's financial promotion process before publishing.

What should a financial adviser show in the first TikTok ad?

Lead with the client decision, then show the evidence that you are qualified to discuss it. A retirement adviser might open with a question about whether several pension pots still match the client's planned retirement date. The next frames can show the adviser's name, relevant qualifications, professional memberships and the retirement planning service copied from the site. Keep regulatory wording legible and avoid turning a qualification into a promise of results. Use one plain explanation, such as how risk tolerance differs from capacity for loss, rather than listing every service the firm offers. End with a specific next step already supported by the page, such as reading the retirement planning guide or booking an initial conversation.

How can advisers explain financial topics clearly on TikTok?

Choose one distinction that matters to a client and build the video around it. For protection advice, explain that life insurance pays on death while income protection can replace part of earnings during eligible periods of illness or injury, subject to the policy terms. For investment advice, separate the amount of risk someone feels comfortable taking from the amount their finances can withstand. Put each idea in its own scene and use a relevant page screenshot, not a generic market chart. Keep conditions close to the statement they qualify, and do not imply that an outcome is guaranteed. A short ad should help viewers understand the question and why regulated advice may be useful, not attempt to deliver a personal recommendation.

What the browser actually gets

The browser can capture visible adviser biographies, qualifications, professional memberships, service descriptions, office details, regulatory wording and branded charts from the page. It may struggle with credentials hidden behind tabs, calculators that need user input, client portals, cookie banners and disclosures that only appear after interaction.

The common mistake

A common mistake is squeezing pensions, investments, protection and mortgages into one TikTok ad. Fix it by choosing one client question, showing the relevant adviser credentials and explaining one distinction in plain language.

Turning regulated, qualified advice into a short script without making an unclear or unsupported financial claim
Showing qualifications, professional memberships and areas of advice clearly on a small vertical screen
Explaining pensions, investments or protection quickly without losing the distinctions and caveats that clients need

Questions

Can the first TikTok video focus on a specific advice service?: The first video is cut from the website alone, so it can focus on pensions, investments, mortgages or protection only when that service is clearly presented on the captured page. Later videos accept a prompt, which can direct the scene toward a specific service while still drawing on the site's visible material.
Will qualifications and regulatory details appear clearly in a vertical ad?: They can appear when the adviser page displays them as readable text or visible badges. The 1080x1920 layout gives each credential its own space, but long regulatory statements may need several frames. Check the rendered video to confirm that required wording remains legible long enough to read.
Can I use a trending TikTok sound with the adviser video?: A trending sound is handed over as a link so you can attach it natively when publishing on TikTok. It is not baked into the H.264 file because baked-in audio does not count as using that platform sound. The rendered audio itself is normalised to -14 LUFS.
Does the video replace financial promotion approval?: No. The video uses material captured from the adviser's site and turns it into a new sequence with narration, so the final combination still needs the firm's normal review. Check claims, risk wording, qualifications, calls to action and how long disclosures remain visible before the ad is published.

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