What should be on my craft product page before I make an ad?

Include the finished product, its raw materials and at least two useful process stages. A knitwear seller might show yarn, work on the needles and the completed hat. Keep colour, size and care details visible, and avoid placing every process image inside a gallery that only loads after several interactions.

Will the ad use my actual handmade products?

Yes. The browser captures real screenshots and visible content from the URL rather than inventing a different bracelet, bowl or print. It also uses brand tokens found on the page when authoring the scenes. The result depends on what the storefront exposes clearly, so review outdated photos and sold-out variants first.

Can I tell it to focus on hand stitching or glazing?

The first video is cut from the site alone, so that detail needs to appear visibly in the listing. Later videos accept a prompt, letting you request more focus on hand stitching, glaze texture, carving marks or another documented step. A prompt cannot capture a process photo that was never available on the page.

What file do I get for TikTok?

The vertical video is 1080x1920, rendered at 30fps and encoded as H.264. Audio is normalised to -14 LUFS. If you select a trending sound, you receive a link for adding that sound natively during posting instead of receiving it baked into the exported file.

Show how your handmade products take shape

Sizzledraft turns a handmade craft shop URL into a 1080x1920 TikTok video ad built from real product images, page copy and brand styling. It frames the materials, making process and finished piece as a short vertical story, then renders the video at 30fps in H.264.

Opening lines that work here

Watch this lump of clay become a finished mug
The raw-to-finished contrast gives pottery shoppers a clear transformation to follow.
This leather wallet started as three hand-cut pieces
Naming the pieces makes the construction process tangible and signals that the wallet is assembled by hand.
From loose beads to a bracelet ready to wear
The line creates a simple visual sequence that suits jewellery photos showing materials, assembly and the finished piece.

How do I show the making process in a TikTok craft ad?

Start with the biggest visible change in your process: raw clay becoming a cup, flat leather becoming a wallet, or loose beads becoming a necklace. Put that contrast in the opening three seconds, then show two or three clear stages rather than every workshop step. Sizzledraft can use process photos that already appear on your product page, along with the finished item, material details and your shop styling. The first video is cut from the site alone, so the page should present those stages in a useful order. For later videos, use a prompt to emphasise details such as hand stitching, glaze application or gift wrapping. End with the finished piece and a direct reason to visit the listing.

Can a product listing become a vertical TikTok ad?

Yes, if the listing contains enough visual evidence to build a short craft story. Sizzledraft drives a browser through the page and captures real screenshots, then authors scenes using the listing's colours, type and other brand tokens. A ceramics listing might supply a studio photo, a close view of the glaze, size information and the finished mug in use. Those elements become a 1080x1920 video rendered at 30fps in H.264. A listing with only one packshot gives the browser less to work with, especially when the main selling point is the making process. Add material shots, work-in-progress images and close details directly to the page before creating the ad.

How should handmade sellers use sound on TikTok ads?

Choose sound after the visual sequence makes sense without it. Workshop actions such as hammering metal, cutting fabric or turning clay can guide the rhythm, but the product transformation should remain understandable with the phone muted. Sizzledraft scores the rendered video with synthesised audio and normalises it to -14 LUFS. If you want a trending TikTok sound, it is handed over as a link so you can attach it natively when posting. The trending track is not baked into the file because baked-in audio does not count as using that sound on the platform. Check that cuts still land well after attaching the native sound, particularly when a reveal or finished-product close-up depends on the beat.

What the browser actually gets

The browser can capture visible product photos, material details, variation names, shop copy, colours, type and logos from a craft listing or storefront. It cannot recover an unseen making process, and it may struggle with images hidden behind sign-ins, pop-ups, lazy loading or product galleries that require interaction. Add process photos to the page if cutting, stitching, throwing, carving or assembly should appear in the ad.

The common mistake

Showing only a polished product reveal makes a handmade mug, bag or necklace look like any other listing. Fix it by opening on the raw material or an unmistakable workshop step, then show one or two stages before revealing the finished piece.

Product listings often show the finished piece but not the cutting, shaping, stitching, glazing or assembly that makes it worth watching.
Filming while working means stopping to position a phone, protect it from dust or paint and repeat steps that only happen once.
A slow studio process can be difficult to compress into a TikTok ad that shows the craft clearly in the first three seconds.

Questions

What should be on my craft product page before I make an ad?: Include the finished product, its raw materials and at least two useful process stages. A knitwear seller might show yarn, work on the needles and the completed hat. Keep colour, size and care details visible, and avoid placing every process image inside a gallery that only loads after several interactions.
Will the ad use my actual handmade products?: Yes. The browser captures real screenshots and visible content from the URL rather than inventing a different bracelet, bowl or print. It also uses brand tokens found on the page when authoring the scenes. The result depends on what the storefront exposes clearly, so review outdated photos and sold-out variants first.
Can I tell it to focus on hand stitching or glazing?: The first video is cut from the site alone, so that detail needs to appear visibly in the listing. Later videos accept a prompt, letting you request more focus on hand stitching, glaze texture, carving marks or another documented step. A prompt cannot capture a process photo that was never available on the page.
What file do I get for TikTok?: The vertical video is 1080x1920, rendered at 30fps and encoded as H.264. Audio is normalised to -14 LUFS. If you select a trending sound, you receive a link for adding that sound natively during posting instead of receiving it baked into the exported file.

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