sizzledraft

Show the room and where it puts your guest

Sizzledraft turns a hotel URL into a 1080x1920 TikTok video ad built around room visuals and location. It captures real website screenshots, uses the hotel's brand tokens and renders a 30fps H.264 file ready for posting.

Opening lines that work here

  • Your room, three minutes from the old town

    It connects the stay to a specific location benefit before the viewer scrolls.

  • Walk into the room you could book tonight

    It frames the room sequence as an immediate guest experience rather than a slideshow.

  • Wake up here, then walk straight to the beach

    It links the room and nearby attraction in one simple stay narrative.

How do I turn my hotel website into a TikTok ad?

Start with the URL of a page that shows the room clearly and explains the hotel's location. Sizzledraft drives a headless browser through that page, captures real screenshots and builds a scene using the site's own colours, type and visual styling. For a hotel, the strongest sequence usually opens with the room, moves through details such as the bed, bathroom or balcony, then places the stay near a recognisable beach, station, district or attraction. The first video is cut from the site alone, so the source page needs useful visuals and accurate copy. The finished ad is vertical at 1080x1920, rendered at 30fps in H.264, with audio normalised to -14 LUFS.

What should a hotel TikTok ad show first?

Show the most bookable part of the room in the opening three seconds, not the hotel logo or reception desk. A wide bedroom image, balcony view or distinctive bathroom gives viewers an immediate reason to keep watching. Add a short line that connects the room to the location, such as walking time to the beach or proximity to a station, but only when that detail appears on the source page. Follow with two or three tighter room details, then show the neighbourhood benefit and a clear invitation to check availability. This order answers the two questions a hotel guest is likely to have: what will my room feel like, and what can I reach from it?

Can I use a trending TikTok sound in the hotel ad?

Yes, but the trending sound should be attached inside TikTok rather than baked into the exported hotel video. Sizzledraft hands over the sound as a link so your team can select it natively when posting. This matters because uploading a file that merely contains the same audio does not count as using that sound on the platform. The rendered soundtrack is normalised to -14 LUFS, giving you a consistent working file while you prepare the post. If you plan to use a native sound, review the room cuts with that rhythm in mind. Keep essential claims, room names and location details readable without relying on lyrics, since guests may watch with low volume or no sound.

What the browser actually gets

The browser can capture room photography, suite names, amenity text, location copy, maps shown on the page and the hotel's colours and typography. It may struggle with galleries that require repeated interaction, booking widgets loaded from another service, cookie overlays and room videos that do not expose useful still frames.

The common mistake

A common mistake is opening with a slow logo reveal while the room and location appear later. Fix it by showing the strongest room view immediately, then connect it to a specific nearby place in the first three seconds.

  • Room photos often sit in galleries that are slow to crop, sequence and format for a vertical TikTok ad.
  • Hotel websites scatter useful location details across maps, attraction pages and transport sections instead of presenting one clear guest journey.
  • A polished property video can still lose bookings when it shows the room without explaining what guests can reach from the hotel.

Questions

Which hotel page should I use as the source URL?
Use a room or suite page with large photographs, a clear room name, key amenities and useful location context. A generic homepage can work, but it often spreads the strongest material across carousels and separate pages. Choose the URL that best supports one room walkthrough and one nearby reason to stay.
Will the ad use real images from my hotel website?
Yes. The browser captures screenshots from the supplied hotel page rather than inventing rooms, views or facilities. The result depends on what the page exposes during capture. Clear, high-resolution room images and visible location copy give the video better material than hidden galleries, external booking widgets or text embedded inside images.
Can I request a different room or location angle later?
Yes. The first hotel video is cut from the website alone. Later videos accept a prompt, so you can ask for a stronger focus on a family room, balcony, spa access, station proximity or a specific neighbourhood benefit, provided the source material supports that direction.
What format will my hotel TikTok ad use?
The video is rendered vertically at 1080x1920 and 30fps, then delivered as an H.264 file. Audio is normalised to -14 LUFS. If you want a trending sound, use the supplied link to attach it natively in TikTok instead of relying on audio baked into the exported file.

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