sizzledraft

Show clients how you compare cover and support claims

Sizzledraft turns an insurance broker's website into a 1080x1920 TikTok video ad using real page screenshots and existing brand styles. The ad can explain how the broker compares policies and supports clients through claims without making promises the website does not support.

Opening lines that work here

  • A cheaper premium can leave an expensive gap.

    It gives insurance shoppers a concrete reason to look beyond price and value the broker's policy comparison.

  • When a claim gets complicated, who helps you handle it?

    It turns claims support into a practical question that prospective clients can picture facing.

  • These two policies do not cover the same risks.

    It creates immediate comparison tension without claiming that one policy is universally better.

How can an insurance broker explain policy comparison in a TikTok ad?

Start with one difference that matters to the client, such as excess levels, exclusions, optional cover or the basis of claims settlement. Sizzledraft can capture the relevant comparison table or cover summary from the brokerage website, then frame that evidence for a vertical 1080x1920 video. The script should describe the broker's process, not announce that one insurer is best for everyone. For example, show that the broker checks both premium and cover limits before making a recommendation. Keep policy names, qualifying wording and any required regulatory text readable within TikTok's safe viewing area. End with a focused action, such as asking the brokerage to compare cover for a renewal, rather than a broad promise to save every viewer money.

How do you make claims support useful in a short insurance ad?

Show what the brokerage actually does when a client reports a loss. That might include explaining the policy requirements, helping gather documents, contacting the insurer or keeping the client updated. Sizzledraft can use screenshots from a claims help page, contact route or service description so the video reflects the broker's stated process. A useful sequence begins with a recognisable claim problem, shows the point where the broker steps in and ends with the correct claims contact or enquiry action. Avoid suggesting that the broker controls settlement decisions or guarantees payment. Those decisions remain subject to policy terms and the insurer's assessment. Claims support sells best when the ad names practical assistance instead of relying on vague lines about being there when it matters.

What video format should insurance brokers use for TikTok?

Use a vertical 1080x1920 video rendered at 30fps in H.264, with key policy wording positioned away from TikTok's interface controls. Sizzledraft builds the first video from the brokerage website alone, using real screenshots and the site's own colours, type and visual tokens. Later videos can follow a prompt, such as comparing renewal options or explaining the first steps after a property claim. Audio is normalised to -14 LUFS. If a trending sound suits the campaign, it is handed over as a link so the brokerage can attach it natively in TikTok; baking that sound into the video would not count as using it on the platform. Review every frame for readable disclosures, accurate cover descriptions and current contact details before publishing.

What the browser actually gets

Our browser can capture real comparison tables, cover summaries, claims guidance, insurer panels, adviser profiles and trust information that are visible on the brokerage website. It may struggle with quote tools behind logins, consent-blocked content, expanding policy details and insurer documents opened in separate portals, so important evidence should appear on accessible pages.

The common mistake

A common mistake is leading with a generic promise to find the best deal, which hides the broker's real value and may overstate the available comparison. Fix it by showing one documented cover difference and one specific claims-support task, with the relevant policy qualifications visible.

  • Turning detailed policy comparison pages into a clear vertical story without implying that every insurer or policy is included
  • Showing the value of claims support before viewers face a loss, when the service can otherwise feel abstract
  • Keeping insurer logos, policy wording and regulated statements readable inside TikTok's interface and short viewing window

Questions

Can the video compare insurance policies without making misleading claims?
Yes, when the brokerage website provides the comparison evidence. The video can highlight differences in excesses, limits, exclusions or optional cover while preserving relevant qualifications. It should explain how the broker compares policies and avoid claiming that one insurer, policy or premium is best for every client.
Can Sizzledraft show our claims support service?
Yes. It can capture accessible claims pages, contact details and descriptions of the help your brokerage provides. The copy should distinguish broker assistance from the insurer's responsibility for assessing and settling the claim, and it should not promise that a claim will be accepted or paid.
What if our insurance quote journey sits behind a form or login?
The browser works best with information visible on public pages. Multi-step quote forms, client portals, consent gates and insurer documents opened elsewhere may not capture reliably. Put important comparison criteria, claims steps and service details on an accessible page if you want them used as visual evidence.
How much do insurance broker videos cost?
You can buy two videos for $19 or eight videos each month for $39. The first video is cut from the brokerage website alone. Later videos can use a prompt to focus on a specific audience, policy comparison, renewal concern or claims support process.

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