How can an insurance broker explain policy comparison in a TikTok ad?
Start with one difference that matters to the client, such as excess levels, exclusions, optional cover or the basis of claims settlement. Sizzledraft can capture the relevant comparison table or cover summary from the brokerage website, then frame that evidence for a vertical 1080x1920 video. The script should describe the broker's process, not announce that one insurer is best for everyone. For example, show that the broker checks both premium and cover limits before making a recommendation. Keep policy names, qualifying wording and any required regulatory text readable within TikTok's safe viewing area. End with a focused action, such as asking the brokerage to compare cover for a renewal, rather than a broad promise to save every viewer money.