sizzledraft

Make your legal process clear on TikTok

Sizzledraft turns a solicitor website into a 1080x1920 TikTok video ad using real screenshots, page copy and the firm’s own brand tokens. It helps firms present a legal service through a clear process and fixed-fee message without filming new footage.

Opening lines that work here

  • Buying a home? Here is what your solicitor does next.

    It opens with a recognisable legal matter and promises a clear explanation of the conveyancing process.

  • Before you instruct a divorce solicitor, check these three costs.

    It addresses fee uncertainty at the point when a prospective family law client is comparing firms.

  • Fixed-fee probate: what is included and what is not?

    It makes the scope of the probate fee the subject, which helps prevent a headline price from being mistaken for a complete quote.

How can solicitors turn a website page into a TikTok ad?

Start with one public page for one legal matter, such as residential conveyancing, divorce or probate. Sizzledraft drives a headless browser through that page, captures real screenshots and uses the site’s colours, typography and other brand tokens to author the scene. The first video is cut from the website alone, so headings, process steps and fee wording need to be visible on the selected page. The result is a vertical 1080x1920 video rendered at 30fps in H.264. For later videos, you can add a prompt to focus the edit on a specific point, such as what a fixed conveyancing fee includes or which probate costs may fall outside the stated fee.

What should a solicitor TikTok ad say about fixed fees?

Lead with the legal service, the stated fee and the scope that appears on the website. If a conveyancing price excludes searches, Land Registry charges or Stamp Duty, the ad should not present the headline amount as the entire cost. For divorce, probate or employment matters, distinguish a fixed-fee initial appointment from full representation when the page makes that distinction. A useful sequence is: identify the matter, show the fixed-fee wording, summarise what the solicitor will do, then direct viewers to the page for exclusions and eligibility details. This keeps the TikTok concise while preserving the qualifications that help prospective clients compare the service properly. Avoid shrinking important conditions into unreadable footer text.

How do you explain a legal process in a short TikTok video?

Choose one client question and reduce the answer to three or four visible stages. A conveyancing ad might show instruction, searches, exchange and completion. A probate ad might cover valuing the estate, applying for the grant, settling liabilities and distributing assets. Use the solicitor’s page headings where possible, because the first video can only work from information published on the site. Each scene should state what happens next in plain English rather than list broad claims about experience or service. The final scene can show the relevant fixed fee, contact route and page address. If you want to use a trending sound, Sizzledraft hands it over as a link so you can attach it natively on TikTok rather than baking it into the file.

What the browser actually gets

The browser captures visible service pages, fee tables, process steps, accreditations, contact details and the colours and typography used by the solicitor’s site. It can struggle when fee details sit behind a quote form, cookie banner, client portal or interactive calculator, so the clearest public page usually produces the strongest first video.

The common mistake

A common mistake is leading with a fixed fee while hiding what it excludes in tiny text. Show the legal service and fee together, then give exclusions or scope their own readable scene before the contact prompt.

  • Turning a multi-step legal process into a short explanation without making legal claims unclear or incomplete
  • Showing fixed fees accurately when the website contains different prices, exclusions or eligibility conditions
  • Creating TikTok footage that looks consistent with the firm’s regulated, professional website rather than a generic social template

Questions

Will the TikTok ad use screenshots from our solicitor website?
Yes. Sizzledraft drives a headless browser at the selected solicitor page and captures real visible content from it. The scene is then authored with the page’s own colours, typography and other brand tokens, so fee tables, process headings and contact details can appear in a form consistent with the firm’s website.
What format will our solicitor TikTok video use?
The TikTok version is vertical at 1080x1920, rendered at 30fps and delivered in H.264. Audio is normalised to -14 LUFS. If you choose a trending sound, you receive a link to attach that sound natively, because baking it into the video would not count as using the sound on the platform.
Can we request a video about a particular legal service?
The first video is cut from the selected website page alone, so choose a page dedicated to the relevant matter and make sure its process and fee terms are visible. Later videos accept a prompt, allowing you to request a narrower angle such as remortgage fees, probate stages or a fixed-fee employment consultation.
How much does it cost to make solicitor video ads?
The available options are $19 for two videos or $39 per month for eight videos. Before submitting a solicitor page, check that its public wording clearly identifies the legal service, process, fixed fee and material exclusions. That gives the browser enough specific information to build an accurate first cut.

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