sizzledraft

Show the itinerary before the scroll

Sizzledraft turns a tour itinerary URL into a 1080x1920 TikTok video ad built from the page’s real screenshots and brand styling. It presents stops, activities and trip highlights in a short vertical sequence, then exports an H.264 video at 30fps.

Opening lines that work here

  • Seven days, four islands, one carry-on

    It gives viewers an immediate sense of the itinerary’s length, range and travel style.

  • Here’s what day three looks like in the Dolomites

    A specific day and destination make the tour feel tangible instead of presenting another generic mountain montage.

  • Three stops you won’t want to skip on this coastal tour

    The numbered promise creates a simple viewing structure around the itinerary highlights.

How do I turn a tour itinerary page into a TikTok ad?

Start with the public URL for the tour you want to promote. Sizzledraft drives a browser through the page, captures real screenshots and builds scenes from the site’s colours, typography and visible itinerary details. For a multi-day tour, the strongest sequence usually opens with the destination and trip length, then moves through a small number of recognisable stops or activities. A seven-day walking tour might show the arrival town, the signature ridge walk, the overnight refuge and the final lake descent. The first video is cut from the site alone, so make sure the page clearly names the route and daily highlights. Later videos can take a prompt that asks for a different angle, such as food stops, family activities or quieter departures.

Which itinerary highlights should a TikTok tour ad show?

Choose details that help a traveller picture the route, not every line of the schedule. Lead with the tour’s defining experience, then show two or three contrasting moments across the itinerary. A wildlife tour could move from a dawn game drive to a river crossing and an evening camp, while a city food tour could move from the market meeting point to a bakery stop and the final tasting. Include practical context when it changes the appeal, such as trip length, walking level, group format or overnight location. Avoid filling the frame with a full day-by-day list. TikTok viewers need a clear progression they can follow quickly, with each screenshot proving that the experience appears on the actual tour page.

What video format should tour operators use for TikTok?

Use a vertical 1080x1920 video so destination photography, itinerary labels and booking cues fit the TikTok screen. Sizzledraft renders at 30fps, exports H.264 and normalises audio to -14 LUFS. Wide landscape images may need tight crops, so pages with a clear subject, such as a guide, landmark, boat or trail, tend to produce more readable vertical scenes than distant panoramas packed with detail. Keep itinerary text short enough to scan while the footage moves. If you want to use a trending sound, receive it as a link and attach it natively when posting. The sound is not baked into the exported file because baked-in audio does not count as using that sound on the platform.

What the browser actually gets

The browser can capture itinerary headings, destination photography, route maps, day-by-day stops, included activities and visible brand colours from a public tour page. It can struggle with images hidden behind sliders, consent overlays, login walls or interactive maps that do not settle into a clear static frame.

The common mistake

A common mistake is squeezing the full itinerary into one fast list of place names. Fix it by choosing one defining experience and two or three contrasting stops, then give each highlight its own readable scene.

  • Condensing a multi-day itinerary into a few clear scenes without making the route feel rushed or confusing
  • Finding enough vertical-friendly images when the tour page mixes wide destination photos, maps and booking panels
  • Showing specific stops and included activities before TikTok viewers scroll away

Questions

Can it make an ad from a day-by-day tour itinerary?
Yes. A public itinerary page can provide day headings, named stops, activity descriptions and destination images for the scenes. The clearest results come from pages where each day has a distinct highlight, such as a market visit, summit walk or boat crossing, rather than several days described with nearly identical text.
Will the TikTok ad use photos from my tour page?
Yes. The browser captures real page screenshots, including visible tour photography, itinerary sections and brand styling. Images inside sliders, pop-ups or interactive galleries can be harder to capture consistently. Place the strongest route and activity images directly on the public page if you want them considered for the first video.
Can I request a different itinerary angle after the first video?
Yes. The first video is cut from the tour site alone. Later videos accept a prompt, so you can ask for an emphasis on family-friendly stops, local food, wildlife sightings, hotel changes or a particular day of the route, provided the page contains suitable material to support that angle.
How much does it cost to make tour videos?
You can pay $19 for two videos or $39 per month for eight. A tour operator could use the two-video option to test different itinerary highlights for one departure, or the monthly option to cover several routes, seasonal departures or distinct angles for the same tour page.

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