What video format do I get for a horizontal YouTube ad?

The horizontal video is rendered at 1920x1080, 30fps and exported as H.264. Audio is normalised to -14 LUFS. That gives your martial arts school a standard horizontal file for a YouTube campaign while keeping timetable screenshots, kids programme headings and trial-class details readable within the frame.

Can the ad focus on discipline rather than fighting?

Yes. The first video uses the language and material already published on your school’s site, so the page should explain how the kids programme approaches focus, respect, routines or self-control. Later videos accept a prompt that can prioritise discipline, but the ad should not claim outcomes or teaching methods your website does not support.

Do I need to supply class footage?

No. The first video is cut from the school’s website alone, using real page captures and the site’s brand tokens. Clear photos of junior classes, instructors, belts and the dojo help, but they must be publicly visible on the pages being captured. Hidden galleries and embedded booking tools may not provide usable scenes.

How much does it cost to make more than one school ad?

You can buy two videos for $19 or eight videos each month for $39. Multiple versions can cover distinct parent concerns, such as discipline, confidence or choosing a first martial arts class, without forcing every message, age group and class detail into one crowded YouTube ad.

Fill your kids classes with a site-based video ad

Sizzledraft turns a martial arts school website into a 1920x1080 YouTube ad that presents its kids programme, instructors and approach to discipline. It captures real page screenshots, builds scenes from the school’s own colours and typography, and exports a 30fps H.264 video.

Opening lines that work here

Could your child focus better under pressure?
It opens with a concern parents recognise and connects naturally to martial arts discipline.
Discipline starts before the first belt.
It frames the kids programme as character development rather than only kicking, forms or sparring.
A kids class built for confidence, focus and respect.
It states the outcomes parents are likely to value before introducing the school or timetable.

How do I advertise a martial arts kids programme on YouTube?

Lead with the change a parent wants to see, such as better focus, confidence or respect, then show how your classes support it. A useful sequence might open with your discipline message, show real screenshots of the kids programme and instructor page, identify suitable ages, and end with the trial-class details shown on your site. Sizzledraft drives a browser through those public pages and uses the school’s own colours, type and images to author the scenes. The result is rendered horizontally at 1920x1080 and 30fps for YouTube. Keep claims tied to what your website actually says. If your school teaches a named style or separates beginners by age, put that information on the page so it can appear in the ad.

What should a martial arts school show in the first three seconds?

Start with one concern that matters to parents of prospective students, then support it with a recognisable detail from your school. “Discipline starts before the first belt” can sit beside a real kids programme image, your dojo colours and a short age-range label. Avoid opening with a long logo animation, a list of every martial art you teach or footage that only makes sense to experienced students. Parents should know immediately that the ad concerns children and what the programme is intended to develop. The next scene can establish how classes work through your timetable, beginner information or instructor credentials. This structure gives the viewer a clear reason to keep watching before you ask them to book a trial.

Can my school website provide enough material for a YouTube ad?

A focused kids programme page often provides the core material: the programme name, age groups, class schedule, instructor details, dojo photos, location and trial offer. Sizzledraft captures real screenshots from those pages and builds the first video from the site alone. Later videos can accept a prompt, so you can request a version centred on discipline, first-day nerves or a particular beginner age group, provided the supporting facts appear on the site. Sparse pages create limits. A single stock photo and a contact form do not explain how your children’s classes run. Before making the ad, add clear programme copy, current timetable information and useful photographs that show the training space, instructors or junior classes with appropriate permission.

What the browser actually gets

The browser can capture visible kids programme copy, class timetables, instructor profiles, belt imagery, location details and trial-class calls to action from the school’s public pages. It can struggle with galleries hidden behind clicks, externally embedded booking systems, background video and photos that are low resolution or cropped tightly for mobile.

The common mistake

A common mistake is opening with advanced sparring or a long display of techniques when the offer is a beginner kids programme. Open with the parent-facing benefit of discipline, then show the age group, welcoming class context and trial-class action from the school’s own site.

Parents need to understand how classes teach discipline without seeing a full lesson in person.
Timetables, age groups and trial-class details often sit across several pages and are difficult to present clearly in a short YouTube ad.
Dojo photos vary in lighting and quality, making it hard to produce a consistent horizontal video without a planned visual structure.

Questions

What video format do I get for a horizontal YouTube ad?: The horizontal video is rendered at 1920x1080, 30fps and exported as H.264. Audio is normalised to -14 LUFS. That gives your martial arts school a standard horizontal file for a YouTube campaign while keeping timetable screenshots, kids programme headings and trial-class details readable within the frame.
Can the ad focus on discipline rather than fighting?: Yes. The first video uses the language and material already published on your school’s site, so the page should explain how the kids programme approaches focus, respect, routines or self-control. Later videos accept a prompt that can prioritise discipline, but the ad should not claim outcomes or teaching methods your website does not support.
Do I need to supply class footage?: No. The first video is cut from the school’s website alone, using real page captures and the site’s brand tokens. Clear photos of junior classes, instructors, belts and the dojo help, but they must be publicly visible on the pages being captured. Hidden galleries and embedded booking tools may not provide usable scenes.
How much does it cost to make more than one school ad?: You can buy two videos for $19 or eight videos each month for $39. Multiple versions can cover distinct parent concerns, such as discipline, confidence or choosing a first martial arts class, without forcing every message, age group and class detail into one crowded YouTube ad.

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