sizzledraft

Make your candle listings move

Sizzledraft turns an Etsy candle shop URL into a short video ad built from listing photos, scent descriptions, shop branding and hand-poured process details. It works from available listing images when Etsy limits automated page access.

Opening lines that work here

  • What does a hand-poured cedar candle feel like?

    It turns an intangible scent into a visual question while foregrounding the maker's process.

  • From melted wax to a clean-burning gift

    It gives candle shoppers a quick transformation from workshop process to finished product.

  • Amber, vanilla and smoke, poured by hand

    It leads with concrete fragrance notes and the small-batch detail candle buyers use to compare listings.

How do I turn an Etsy candle listing into a video ad?

Paste the URL for your Etsy candle listing or shop. Sizzledraft drives a browser at the page and uses available listing photos, the shop banner, visible review count, fragrance copy and details about your hand-poured process. It then authors scenes using colours and type choices drawn from the shop page, renders each frame and scores the finished ad with synthesised audio. The first video is cut from the site alone, so the listing should clearly name the wax, vessel, scent notes and making process. Later videos can take a prompt, such as focusing on a lavender bedtime candle or showing a gift-ready jar. Etsy sometimes rate-limits automated browsing, so the video may rely mainly on listing images.

How can a video communicate a candle scent online?

Start with the specific scent structure already written in the listing. A candle described as sea salt, sage and driftwood gives the video three concrete ideas to reveal in sequence, while a vague phrase such as “smells amazing” gives viewers little to picture. Sizzledraft can pair those scent notes with real jar, wax, label and flame photos from the Etsy listing, then use the hand-poured process as proof that the product is made rather than mass presented. Keep each text card short enough to read before the next image appears. If the candle changes character as it burns, mention the opening and deeper notes in the listing copy so the resulting ad can tell that scent story accurately.

What video format works for promoting handmade candles?

Use vertical 1080x1920 for feeds and stories, especially when the listing photos include a single jar, wick or close-up label that can fill a tall frame. Use horizontal 1920x1080 when the strongest image shows a pouring table, grouped scent collection or wide shop banner. Sizzledraft renders at 30fps in H.264 and normalises audio to -14 LUFS. If you want to use a trending sound, it is handed over as a link so you can attach it natively when posting; it is not baked into the file because baked-in audio does not count as using that sound. Check that text does not cover the flame, scent name, jar label or any gift-box details buyers need to see.

What the browser actually gets

Our browser looks for candle listing photos, the shop banner, visible review count, scent descriptions and hand-poured details. Etsy can rate-limit headless traffic, so a complete page capture is not always available; when that happens, we often build the video from the listing images and accessible listing information.

The common mistake

A common mistake is filling the ad with generic flames and mood footage that never shows the actual candle, label or scent notes. Fix it by leading with the real listing image, naming the fragrance clearly and using hand-poured process photos to support the product claim.

  • A still listing photo cannot show the sequence from pouring wax to trimming the wick and lighting the finished candle.
  • Scent notes such as cedar, amber and vanilla need visual pacing and readable text because shoppers cannot smell through the screen.
  • Resizing listing photos for vertical video often crops jars, labels, flames or gift packaging in awkward places.

Questions

Can Sizzledraft use photos from my Etsy candle listing?
Yes. It uses available listing images as the main visual source, including jar close-ups, lit candles, packaging and pouring-process photos. This is particularly important for Etsy shops because rate limits can prevent a full automated page capture. Clear, varied listing images give the video more useful candle-specific scenes.
Will the video include my candle's scent notes?
It can use scent notes that are visible in the listing, such as bergamot, cedar and amber. Write them plainly and distinguish top, middle or base notes when that matters. Specific fragrance language creates stronger scene copy than broad descriptions, while keeping the ad faithful to the candle customers will receive.
Can it show that my candles are hand poured?
Yes, when the listing contains hand-poured copy or process photographs. Images of melting wax, setting wicks, pouring vessels and trimming finished candles make that story clearer than a claim alone. Add those steps to the listing before creating the first video if the making process is a key selling point.
How much does it cost to make candle videos?
The available options are $19 for two videos or $39/month for eight. The first video is created from the Etsy shop or listing alone. For later versions, you can provide a prompt that asks for a particular candle, fragrance family, seasonal collection, gift occasion or part of the pouring process.

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