How do I make a video ad when customers cannot smell my candle?
Lead with the scent description instead of treating it as small print. A candle described with cedar, amber and smoke gives the video a clear sequence: introduce the main note, layer in the supporting notes, then show the finished hand-poured candle and its price. Sizzledraft reads those details from the Gumroad product page and builds scenes using the listing's cover art, colours and typography. The result does not pretend to demonstrate the fragrance. It helps viewers imagine its character through the maker's own wording. If the description only says the candle smells good, revise the Gumroad copy first. Specific notes, strength, mood and suitable rooms give the video useful material without inventing claims.