sizzledraft

Put your built work and local reputation in motion

Sizzledraft turns an architect’s Google Business Profile into a short video ad built from real photos, ratings, hours and review snippets. The first video uses the profile alone, while later videos can follow a prompt about a project type, service or location.

Opening lines that work here

  • The plans were complex. The finished space feels simple.

    It connects an architect’s technical work to the clear, usable result clients care about.

  • See why local clients chose this architecture practice.

    It makes the profile’s rating, review count and finished-build photos work together as local proof.

  • From first drawing to finished build in three seconds.

    It gives drawings, renders and completed-project photos a clear sequence from intent to outcome.

How can an architect turn a Google Business Profile into a video ad?

Sizzledraft drives a browser through the architect’s Google Business Profile and captures the material visible there, including project photos, rating, hours and review snippets. It then authors a scene using the practice’s own visual cues and renders the video frame by frame. A useful sequence might open with the review count, move through a drawing or render, and finish on the completed building with the practice name and opening hours. The first video is cut from the profile alone, so the result depends on what the listing makes available. Later videos accept a prompt, which can focus the edit on residential extensions, commercial fit-outs, listed buildings or another service represented by the captured material.

What should architects show first in a short video ad?

Lead with the clearest proof available, not automatically the most attractive photograph. On many architecture profiles, the review count is stronger than the gallery because it shows that real clients have completed the long process from briefing and permissions to construction. Pair that count with a concise review snippet, then move into a drawing, render or finished build that supports the claim. If the profile contains a strong before-and-after pair, use it early. If it contains several unrelated projects, choose one building type rather than cutting between a house extension, office interior and public scheme. The opening three seconds should tell viewers what the practice designs and why local clients trust it.

What video format works for an architecture practice?

Use vertical 1080x1920 for phone-first placements and horizontal 1920x1080 where a landscape frame suits the building or drawing. Sizzledraft renders at 30fps in H.264, with audio normalised to -14 LUFS. Architecture imagery benefits from controlled movement because elevations, material details and room proportions need time to register. Avoid fast cuts that turn drawings into unreadable texture or crop the main building out of a vertical frame. If you want to use a trending sound, it is handed over as a link so you can attach it natively when publishing. The sound is not baked into the video file, because baked-in audio does not count as using that sound on the publishing platform.

What the browser actually gets

Our browser captures the profile’s available photos, rating, opening hours and visible review snippets. It can use renders, drawings and finished builds when they appear in the photo gallery, but profiles rarely label these assets clearly. The review count is often the strongest trust signal, especially when the available photos are sparse, duplicated or poorly ordered.

The common mistake

A common mistake is opening with a rapid montage of unrelated renders, drawings and finished buildings. Fix it by leading with the review count or one clear project outcome, then show a short, coherent progression from drawing or render to completed build.

  • Finished-build photos, planning drawings and renders need different pacing and framing, but a Google Business Profile often presents them as one mixed gallery.
  • A strong review count can establish trust quickly, yet it is difficult to show without making the video feel like a ratings card instead of an architecture portfolio.
  • Review snippets often praise communication or planning support, while prospective clients also need to see the type, scale and quality of the completed work.

Questions

Can the video use project photos from my Google Business Profile?
Yes. The browser captures photos that the profile makes available, which may include renders, drawings, site progress and finished builds. Results are strongest when the gallery contains clear, well-cropped images from a coherent project. Sparse, duplicated or unlabeled photos can limit how confidently the edit tells a project story.
How are an architect’s reviews used in the video?
Visible review snippets can supply concise proof about communication, design decisions, planning support or delivery. The rating and review count can also appear as an opening trust signal. A snippet works best when it relates to the project imagery, rather than pairing praise for a home extension with photos of an unrelated commercial interior.
Can I make a video about one architectural service?
The first video is cut from the Google Business Profile alone, so it follows the services and projects visible there. Later videos accept a prompt. You can request a focus on house extensions, new homes, renovations, planning applications or commercial interiors, provided the captured profile contains suitable material to support that focus.
Will the video show my practice’s opening hours?
It can use the opening hours shown on the profile, usually near the closing frame or contact prompt. Hours are useful for practices that welcome calls or consultations during set times. They should remain secondary to the project type, location, finished work and review evidence that help a prospective client judge fit.

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