sizzledraft

Show the design behind the listing

Sizzledraft turns an architect's property listing URL into a short video ad built from the page's renders, finished-build photography, floor plan, price and features. It captures real page content in a headless browser, matches the site's brand tokens and renders the result frame by frame with normalised audio.

Opening lines that work here

  • See how this floor plan becomes a finished home.

    It connects the architect's drawing to the built result and gives viewers a clear visual comparison to follow.

  • The rear elevation is where this house changes.

    It directs attention to a specific architectural decision instead of opening with a generic property claim.

  • From first render to final brickwork.

    It sets up a concise design-to-completion sequence using assets already present in an architect's listing.

How do I turn an architectural property listing into a video ad?

Provide the listing URL. Sizzledraft drives a headless browser through the page, captures its renders, finished-build photographs, floor plan, price and written features, then builds a scene using the site's own colours and typography. A useful sequence might open on the strongest exterior, move to the plan, connect that drawing to an interior or rear elevation, and finish with the price and listing details. The first video is cut from the site alone, so the page needs to contain the material you want shown. Later videos accept a prompt, which can direct attention to a particular intervention, such as a courtyard, retained facade, roof extension or material palette.

Can a floor plan work in a vertical property video?

Yes, if the video treats the floor plan as a drawing to explore rather than a full-page image to shrink. In a 1080x1920 vertical frame, the sequence can focus on one readable area, then connect it to a corresponding render or finished room. That works well for showing circulation, an extension, a new opening or the relationship between indoor and outdoor space. Dense dimensions and small room labels may still be difficult to read on a phone, so the plan should support the visual story instead of carrying every detail. The listing remains the place for technical inspection, while the video gives prospective buyers and design-minded viewers a clear reason to open it.

What video format do architects receive for a property listing?

Sizzledraft renders vertical video at 1080x1920 or horizontal video at 1920x1080. The file runs at 30fps, uses H.264 and has audio normalised to -14 LUFS. Those specifications suit short property posts while keeping linework, rendered elevations and finished-build photographs clear within the chosen frame. If a trending sound matters, it is handed over as a link so you can attach it natively when publishing. It is not baked into the exported file because baked-in audio does not count as using that sound on the platform. The visual sequence can still be scored with synthesised audio, giving plan reveals, gallery transitions and the final listing card a deliberate rhythm.

What the browser actually gets

Our browser captures the listing's visible photo gallery, floor plan, price, feature text and the site's colours and typography. Gallery carousels need to be stepped through to collect more than the first image, and some controls or lazy-loaded slides can limit what the browser reaches. The resulting scene uses real captured material rather than substitute property imagery.

The common mistake

A common mistake is opening with a broad claim such as "A beautiful home" while the architect's strongest evidence sits later in the edit. Open with a specific render, plan-to-build comparison or completed detail, then use the price and feature text to support what viewers can already see.

  • A listing gallery hides key renders and finished-build photographs inside a carousel, making them slow to collect and sequence by hand.
  • Floor plans contain valuable spatial detail, but labels and dimensions become unreadable when the whole drawing is squeezed into a vertical video.
  • Price, material choices and architectural features compete for attention, so the video can feel like a generic estate listing instead of presenting the design clearly.

Questions

Will the video use my actual architectural images?
Yes. The browser captures material from the supplied property listing, including visible renders, finished-build photographs, drawings and listing details. It does not need substitute property imagery. The available sequence depends on what the page exposes, so the strongest facade, interior and plan images should be present and accessible on the listing.
Can it capture every image in a property gallery carousel?
It can step through a gallery carousel to capture more than the first photograph. Results depend on how the listing implements its controls, loading and access. Lazy-loaded slides, unusual navigation or images revealed only after extra interaction can limit capture, so a clearly accessible gallery gives the video more architectural views to work with.
Can I ask the video to focus on a particular design feature?
The first video is cut from the property site alone. Later videos accept a prompt, so you can request emphasis on a rear extension, double-height space, restored structure, material junction, landscape relationship or another feature supported by the listing's images and text. The prompt guides selection but does not create missing project evidence.
How much does it cost to make property listing videos?
You can buy two videos for $19 or choose eight videos for $39 per month. That gives an architect room to test different openings, formats or property features without changing the underlying listing. For example, one cut could lead with the floor plan while another opens on the completed exterior.

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