What nursery information can the video use from our Google Business Profile?

It can use visible profile photos, the nursery's rating, review count, opening hours and suitable review snippets. These details can support a sequence about staff, spaces and the daily routine, but the video should not claim specific safeguarding measures, qualifications, meal standards or provision that the profile does not show.

What if our nursery photos are not very strong?

The edit can lead with the review count, rating and a useful parent review snippet, which often provide stronger evidence than inconsistent room photos. Available images can then illustrate arrival, play spaces or outdoor areas. Updating the profile with clear staff and routine photos will give later nursery videos better material.

Can we request a video about settling in or morning handover?

The first video is created from the nursery's profile alone, using the information already visible there. Later videos accept a prompt, so you can request a focus such as settling-in support, morning handover or opening hours. The source still needs evidence for any factual statements included in the edit.

What video formats can a nursery receive?

A nursery can receive a vertical 1080x1920 video for phone-first placements or a horizontal 1920x1080 version for wider placements. Videos render at 30fps in H.264, with audio normalised to -14 LUFS. Trending sounds are supplied as links for staff to attach natively when publishing.

Show parents what a nursery day feels like

This page explains how nurseries can turn a Google Business Profile into a short video ad using real photos, opening hours, ratings and parent review snippets. The video focuses on the evidence families need when comparing childcare, including safety, staff and the daily routine.

Opening lines that work here

Choosing a nursery? Start with what local parents noticed.
It makes the nursery's review count and review snippets useful evidence at the exact moment families are comparing local childcare.
See where their nursery day begins.
It gives arrival, staff welcome and room photos a clear role in showing the daily routine rather than presenting an unexplained slideshow.
Open early enough for your morning handover?
It turns profile hours into a practical childcare question that working parents can answer within the first three seconds.

How can a nursery make a video ad from its Google Business Profile?

Sizzledraft drives a browser through the nursery's Google Business Profile and captures the details a parent can verify there: photos, rating, review count, opening hours and selected review snippets. It then authors a short scene using colours and visual cues found in the source, renders each frame and scores the finished edit with synthesised audio. The first video is cut from the profile alone, so it works best when the listing clearly shows staff, play areas, sleep spaces, meals or outdoor time. Later videos can take a prompt, such as focusing on morning handover or the preschool routine. The result can be vertical at 1080x1920 or horizontal at 1920x1080, rendered at 30fps in H.264.

What should a nursery video ad show parents first?

Lead with the clearest proof that the nursery is established and understood by local families. On many nursery profiles, that means the rating and review count before the photos. Follow with a short parent review snippet about caring staff, settling in or communication, then connect it to a relevant image. Use opening hours when they answer a practical question about drop-off or collection. Photos should support a simple sequence: arrival, welcome from staff, play or learning, meals, rest and collection. Do not imply safeguarding procedures, staff qualifications or activities that the profile does not show. A useful nursery ad helps a parent decide whether to visit by presenting verifiable details in the order they normally consider them.

Can a nursery use a trending sound in the finished ad?

Yes, but the sound should be attached inside the social platform rather than baked into the exported nursery video. Sizzledraft can hand over the trending sound as a link so the nursery can add it natively when posting. This matters because baked-in audio does not count as using that sound on the platform. The rendered video's own audio is normalised to -14 LUFS, giving staff a consistent file for review before publication. Keep the visuals understandable without relying on lyrics or a particular beat. Parents should still be able to follow the nursery's hours, rating, review evidence and daily-routine sequence with the sound muted. That also makes the same edit more practical for reception screens, local campaigns and placements where audio starts off.

What the browser actually gets

Our browser captures the nursery's Google Business Profile photos, rating, review count, opening hours and usable review snippets. It can turn those details into a scene that follows the nursery's visible colours and imagery. The main limitation is that profile photos are often inconsistent or weak, so the review count may provide stronger evidence than the image set.

The common mistake

A common mistake is filling the ad with empty-room photos while leaving the nursery's review count in a small final frame. Lead with the rating, review count or a specific parent comment, then use staff and room images to show how arrival, play, meals, rest and collection fit together.

Parents need evidence of safe rooms, attentive staff and a settled daily routine, but a Google Business Profile spreads that information across photos, reviews and business details.
Nursery photos often show empty rooms or outdoor equipment without explaining supervision, handover, meals, naps or the structure of a child's day.
The review count may be the strongest sign of parent trust, yet it is difficult to feature prominently without making the video feel like a static ratings card.

Questions

What nursery information can the video use from our Google Business Profile?: It can use visible profile photos, the nursery's rating, review count, opening hours and suitable review snippets. These details can support a sequence about staff, spaces and the daily routine, but the video should not claim specific safeguarding measures, qualifications, meal standards or provision that the profile does not show.
What if our nursery photos are not very strong?: The edit can lead with the review count, rating and a useful parent review snippet, which often provide stronger evidence than inconsistent room photos. Available images can then illustrate arrival, play spaces or outdoor areas. Updating the profile with clear staff and routine photos will give later nursery videos better material.
Can we request a video about settling in or morning handover?: The first video is created from the nursery's profile alone, using the information already visible there. Later videos accept a prompt, so you can request a focus such as settling-in support, morning handover or opening hours. The source still needs evidence for any factual statements included in the edit.
What video formats can a nursery receive?: A nursery can receive a vertical 1080x1920 video for phone-first placements or a horizontal 1920x1080 version for wider placements. Videos render at 30fps in H.264, with audio normalised to -14 LUFS. Trending sounds are supplied as links for staff to attach natively when publishing.

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