Do we need to film children or staff for the first video?

No. The first video is cut from the nursery website alone using real screenshots captured by a headless browser. If the page already shows rooms, staff, outdoor areas, routines and safety information, those sections can form the ad without organising a new filming session.

Can the video focus on one nursery room or age group?

The first cut follows the information available on the website. Later videos accept a prompt, so you can request a version about the baby room, toddler activities, preschool preparation or settling-in. The relevant page content still needs to provide usable visual and factual material.

Will it include our nursery fees and funded-hours information?

If fees or funded-hours details appear on the captured page, the browser can capture that section. Check the wording before using it in an ad, especially when eligibility, meal charges or session rules vary. Keep detailed conditions on the website and use the video to direct parents there.

What does sizzledraft cost for a nursery?

You can buy two videos for $19 or subscribe for $39 per month for eight. Separate cuts can cover different parent questions, such as baby-room care, preschool routines, staff introductions and arranging a visit, instead of forcing every nursery message into one video.

Show parents what a day at your nursery feels like

Sizzledraft turns a nursery website into a short video ad using real page screenshots and the site’s own colours and type. The video can focus on the setting, staff, safeguarding information, daily routine and fees that parents check before arranging a visit.

Opening lines that work here

What will your child’s day look like here?
It opens with the daily routine parents want to understand before they enquire or book a nursery visit.
Meet the people caring for your child.
It puts staff and trust first, which matters more to nursery parents than a generic tour of an empty playroom.
From drop-off to home time, see how the day works.
It gives the ad a clear structure for showing settling-in, activities, meals, naps and collection.

How can I make a nursery video ad from my website?

Enter the nursery website URL and sizzledraft drives a browser through the page, capturing real sections such as the entrance, playrooms, outdoor space, staff profiles, daily routine, safeguarding information and fees. It then uses the website’s colours, type and other brand tokens to author the scenes and render them frame by frame. The first video is cut from the site alone, so the page needs to contain the information parents should see. Later videos can take a prompt, such as focusing on baby-room settling-in or funded places. The result can be vertical at 1080x1920 or horizontal at 1920x1080, rendered at 30fps in H.264.

What should a nursery video ad show parents first?

Start with the concern that matters most to the families you want to reach. For parents choosing a baby room, that may be familiar staff, settling-in and sleep routines. For preschool places, it may be school readiness, outdoor play and how the day is structured. Follow that with evidence already present on the nursery website, such as named practitioners, secure entry, collection procedures, meal information and room photographs. Keep one clear path through the ad: concern, evidence, daily experience, then an invitation to visit. Avoid opening with a logo for several seconds. Parents need an immediate reason to keep watching, and a specific question about their child’s care does that better than a general claim.

How long should a nursery website video ad be?

A nursery ad should be short enough to hold attention while giving parents a useful picture of care. Choose a few connected sections rather than compressing the entire website into one cut. A focused sequence might show the setting, introduce staff, explain the daily routine and finish with how to arrange a visit. If the page covers babies, toddlers, preschool, meals, funding, policies and every activity, split those subjects into separate videos. This prevents a long scroll from producing a slow cut with too many messages. Sizzledraft scores the finished render with synthesised audio, normalised to -14 LUFS. If you want a trending sound, it is handed over as a link to attach natively because baking it into the file would not count as using that sound.

What the browser actually gets

Our browser scrolls the full nursery page and captures the hero, rooms or provision, staff and safety features, and any published fees. It uses real screenshots rather than recreating the setting. Long nursery marketing pages need careful section picking, because including every age group, activity and policy can make the cut drag.

The common mistake

A common mistake is filling one nursery ad with every room, activity, policy and funding detail. Pick one parent concern, show the staff, setting and routine that answer it, then end with a clear invitation to arrange a visit.

Nursery teams rarely have time to film rooms, staff and daily activities while maintaining supervision and safeguarding standards.
A website may explain key-worker support, secure collection and settling-in across separate sections, making it hard to fit the parent journey into one short ad.
Photos of playrooms alone do not answer the practical questions parents have about staff, meals, naps, opening hours and fees.

Questions

Do we need to film children or staff for the first video?: No. The first video is cut from the nursery website alone using real screenshots captured by a headless browser. If the page already shows rooms, staff, outdoor areas, routines and safety information, those sections can form the ad without organising a new filming session.
Can the video focus on one nursery room or age group?: The first cut follows the information available on the website. Later videos accept a prompt, so you can request a version about the baby room, toddler activities, preschool preparation or settling-in. The relevant page content still needs to provide usable visual and factual material.
Will it include our nursery fees and funded-hours information?: If fees or funded-hours details appear on the captured page, the browser can capture that section. Check the wording before using it in an ad, especially when eligibility, meal charges or session rules vary. Keep detailed conditions on the website and use the video to direct parents there.
What does sizzledraft cost for a nursery?: You can buy two videos for $19 or subscribe for $39 per month for eight. Separate cuts can cover different parent questions, such as baby-room care, preschool routines, staff introductions and arranging a visit, instead of forcing every nursery message into one video.

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