sizzledraft

Show why students choose your course

Sizzledraft turns an online course creator's Google Business Profile into a short video ad built from real profile content. It captures ratings, review snippets, photos and hours, then uses that evidence to introduce the course and its student results.

Opening lines that work here

  • See why students chose this course before enrolling

    It addresses the enrolment decision directly and creates room to show ratings and student review evidence.

  • What do past students say after finishing the course?

    Course buyers care about outcomes, so a real review snippet gives the opening immediate relevance.

  • A course with this many reviews deserves a closer look

    The review count is often stronger than the available photos and provides a concrete reason to keep watching.

How can I make a video ad from my Google Business Profile?

Give Sizzledraft the URL for the Google Business Profile connected to your course business. A headless browser opens the live profile and captures real material such as the rating, review count, visible review snippets, photos and opening hours. The first video is cut from that source alone, so it works best when the profile clearly names the course provider and contains specific student feedback. Sizzledraft uses the source's own visual cues to author the scenes, renders every frame and adds synthesised, normalised audio. Later videos can accept a prompt, which lets you steer the emphasis toward a module, qualification or student outcome when that detail is supported by the source material you provide.

What should a course video ad show when the photos are weak?

Lead with the evidence that carries the enrolment decision. For many course creators, that is the review count, rating and a short review snippet describing what a student learned, completed or achieved. Use photos as supporting context rather than asking a generic classroom image to prove the course works. A useful sequence opens with the review count, shows one legible outcome-focused snippet, identifies the course or training category, then closes with the relevant action. Opening hours can help when the business offers scheduled calls, in-person tuition or local support. Avoid implying that a review proves every student will get the same result. The ad should present the student's words accurately and let the profile's visible evidence do the selling.

Which video format works for promoting an online course?

Choose the format based on where the course ad will appear. Vertical video is rendered at 1080x1920 for feeds and short-form placements, while horizontal video is 1920x1080 for wider players and page embeds. Both render at 30fps in H.264, with audio normalised to -14 LUFS. Keep rating text and review snippets large enough to read on a phone, especially when the opening relies on review evidence rather than striking photography. If you want to use a trending sound, Sizzledraft hands it over as a link so you can attach it natively on the publishing platform. It is not baked into the exported file, because baked-in audio would not count as using that platform sound.

What the browser actually gets

Our browser captures the profile's photos, rating, review count, visible review snippets and opening hours. It can build a credible trust-led opening, but a Google Business Profile often exposes little curriculum detail and its photos may not demonstrate student outcomes, so the strongest first video usually leads with review evidence.

The common mistake

A common mistake is opening with a generic tutor or classroom photo while burying the review evidence. Lead with the review count or a specific student-result snippet, then use photos to establish the course and learning setting.

  • A Google Business Profile shows trust signals, but it rarely explains the curriculum clearly enough for a prospective student to judge the course.
  • Student outcomes sit inside scattered reviews, making it hard to turn credible results into a short, readable video sequence.
  • Course photos often show rooms, tutors or generic lesson scenes, while the stronger sales asset is usually the number and substance of student reviews.

Questions

Can the first video explain my full course curriculum?
Only if the curriculum is visible in the source Sizzledraft can capture. A Google Business Profile usually provides stronger evidence about reputation, location and student experience than module structure. The first video uses the site alone. For later versions, add a prompt and provide source material that supports the curriculum points you want highlighted.
Will the ad use reviews from my Google Business Profile?
It can use visible review snippets, along with the rating and review count captured from the live profile. Choose snippets that mention a specific course, skill, qualification or student result. Avoid vague praise when a more concrete review explains what changed for the learner after taking the course.
What if my course profile has poor or generic photos?
The video can lead with the review count, rating and outcome-focused review text instead of treating photos as the main proof. Photos can still establish the tutor, learning setting or course category. Update the profile with accurate course-specific images if you want future videos to show the learning experience more clearly.
How much does it cost to make course ads?
You can pay $19 for two videos or $39 per month for eight. The first video is created from the Google Business Profile alone. Later videos accept a prompt, so you can request a different focus, such as a particular course, curriculum area or supported student outcome.

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