sizzledraft

Show what students learn before asking them to enrol

Sizzledraft turns an online course website into a short video ad using real screenshots of its curriculum, student results, features and pricing. It selects useful page sections, builds scenes from the site's own brand tokens and delivers a rendered video with scored, normalised audio.

Opening lines that work here

  • See exactly what you will learn in this course.

    It answers the first question a prospective student has and gives the curriculum an immediate role in the ad.

  • From first lesson to finished project, here is the path.

    It turns a module list into a clear learning journey instead of presenting disconnected lesson titles.

  • These are the results students worked towards.

    It leads with relevant outcomes while leaving room to show genuine result screenshots already published on the course website.

How can I turn my course website into a video ad?

Give Sizzledraft the URL of your course sales page. A headless browser loads the page, scrolls through it and captures real screenshots of the hero, curriculum, student results, course features and pricing. The first video is cut from the site alone, so the page needs to contain the claims and proof you want shown. Sizzledraft then authors scenes using the site's own colours, type and other brand tokens, renders each frame and scores the edit with synthesised audio. You can receive a 1080x1920 vertical video or a 1920x1080 horizontal video at 30fps in H.264. Later videos can accept a prompt, which helps you request a curriculum-led cut, a results-led cut or a version focused on one course outcome.

What should an online course video ad show first?

Start with the change the course helps a student make, then show enough curriculum detail to make that outcome credible. A useful opening might pair the course promise with the first few modules, a project students complete or a result already documented on the sales page. Avoid opening with a logo animation or a broad statement about learning. Prospective students need to understand who the course is for, what they will learn and what they can produce or do afterwards. The rest of the cut can move through selected lessons, student result sections, included resources and the enrolment offer. If the page contains a long curriculum, group related modules into a learning path instead of flashing every lesson title too quickly to read.

How do I shorten a long course sales page for an ad?

Choose sections by their job in the enrolment decision. Keep one clear hero claim, the curriculum items that explain the learning path, one or two genuine student result sections, the most relevant course features and the current pricing block. Remove repeated promises, long founder stories, duplicate calls to action and objection copy that needs several sentences to make sense. A short ad cannot reproduce the whole sales page, and trying to do so makes each screenshot pass before viewers can read it. For a course with many modules, show the course structure first and zoom in on a few lessons tied to the advertised outcome. Later prompted versions can focus on a different student goal without forcing every audience, module and result into one cut.

What the browser actually gets

Our browser scrolls the full course page and captures the hero, curriculum or feature sections, student results and pricing as real screenshots. Long marketing pages need careful section picking because including every promise, module and objection makes the cut drag and leaves less time for the curriculum and outcomes that sell the course.

The common mistake

A common mistake is treating the ad as a fast recording of the entire course sales page, which makes module names and student outcomes impossible to read. Fix it by selecting one learner outcome, showing the curriculum steps that support it, adding genuine result evidence from the page and ending on the relevant enrolment offer.

  • A detailed course curriculum becomes unreadable when every module is squeezed into a short vertical ad.
  • Student outcomes often sit below several screens of sales copy, so the strongest proof never reaches the opening seconds.
  • Recording and editing a long course sales page by hand makes it hard to keep fonts, colours, pricing and enrolment details consistent.

Questions

Does the video use real screenshots from my course website?
Yes. A headless browser visits your course page, performs a full-page scroll and captures sections such as the hero, curriculum, student results, features and pricing. Those screenshots become source material for the scenes, while colours and type from the site help the video stay consistent with the course brand.
What happens if my course sales page is very long?
The useful sections need to be selected carefully. Showing every module, bonus, biography paragraph and enrolment objection can make the video drag. A stronger course ad usually keeps the main outcome, a readable curriculum path, genuine student results, key inclusions and the pricing block, then leaves detailed sales copy on the website.
What video files do I receive for course ads?
Videos can be rendered vertically at 1080x1920 or horizontally at 1920x1080. They use H.264 at 30fps, and the audio is normalised to -14 LUFS. Vertical suits feeds where the course needs to fill a phone screen, while horizontal gives curriculum screenshots more width when lesson names need room.
Can I use a trending sound with my course ad?
A trending sound is handed over as a link so you can attach it natively when publishing the course ad. It is not baked into the video file because baked-in audio does not count as using that sound on the platform. The rendered audio itself is scored and normalised to -14 LUFS.

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