- Will the video claim that my firm can guarantee tax savings?
- No. The copy should present savings as something the accountant may identify after reviewing the client's records and circumstances. The video can highlight missed expenses, inefficient bookkeeping or an upcoming filing deadline when the landing page supports those points, but it should not promise a refund or a fixed saving.
- What parts of my accounting landing page will appear?
- The browser captures the real hero, available proof and the main consultation CTA. That may include a tax deadline headline, professional credentials, a review excerpt and a booking button. If the whole page fits on one screen, the video separates those elements through timing and typography rather than pretending there is additional footage.
- Which format should I use for an accountant video ad?
- Use 1080x1920 vertical for placements designed around a phone screen and 1920x1080 horizontal where a landscape player fits the placement. Both formats render at 30fps in H.264. Choose based on where prospective tax or bookkeeping clients will see the ad, not by stretching one layout into every placement.
- Can I use a trending sound with the accounting ad?
- Yes. When a trending sound matters, it is handed over as a link so you can attach it natively in the publishing platform. It is not baked into the exported file because baked-in audio does not count as using that sound. Other supplied audio is normalised to -14 LUFS.