How do you turn one landing page screen into a video ad?
Start by treating the page as three distinct beats, even when everything sits in one viewport. The hero supplies the opening claim, the proof section supports it, and the primary CTA closes the ad with a clear action. Sizzledraft drives a headless browser at the URL and captures those real page elements rather than rebuilding a generic product scene. It then uses the site's own colours, type and spacing to author motion around the screenshots. Since a landing page rarely provides enough footage for constant visual changes, the cut uses typography, controlled crops and timed transitions to create movement. The first video is cut from the site alone, so the page hierarchy needs to carry the story without extra instructions.