sizzledraft

Make dealer ads from your service site

Sizzledraft turns a local car dealer service URL into a short video ad using real screenshots, service details, reviews and contact information from the site. The first video is cut from the site alone, while later videos can follow a prompt for a walkaround, finance option or specific service campaign.

Opening lines that work here

  • Need a service before your next long drive?

    It connects a time-sensitive driving concern to the dealer's local workshop and available services.

  • See this car from every angle before you visit

    It gives local vehicle shoppers a direct reason to watch a walkaround instead of scrolling past another static listing.

  • Here is what this car could cost each month

    It leads with the finance detail that helps dealership shoppers decide whether a vehicle fits their budget.

How can a car dealer turn its service website into a video ad?

Start with the page that contains the clearest local offer, such as an MOT booking page, tyre service, seasonal check or workshop overview. Sizzledraft drives a browser through that page, captures real screenshots and builds scenes using the site's own colours, type and visual styling. The sequence can show the service, the towns or area covered, a relevant review and the dealership phone number. Contact information needs a dedicated scene or a longer closing frame so drivers can read it without pausing. The first video is cut from the site alone. Later videos can take a prompt, so the dealer can request a version focused on a particular service, vehicle walkaround or finance option.

What should a local dealership video show first?

A dealership service ad should open with the driver problem, not a general shot of the forecourt. Lead with the need for an MOT, brake check, tyre replacement or manufacturer service, then show the matching service page from the dealership site. For vehicle sales, open with a clear exterior or interior walkaround moment, followed by the price or finance option shown on the source page. Keep the dealership name, service area and phone number readable rather than flashing them between cuts. A local driver needs to know whether the workshop serves their town and how to book. Reviews can support the claim after the service is clear, but they should not compete with the phone number on the same frame.

Which video format works for dealer service and vehicle ads?

Use vertical 1080x1920 video for phone-first placements and horizontal 1920x1080 video where a wider vehicle view or workshop page is useful. Videos render at 30fps in H.264, with audio normalised to -14 LUFS. A walkaround benefits from enough frame space to show bodywork, wheels and cabin details without covering them with finance text. A service ad needs larger type for the booking phone number and the towns covered, especially on vertical screens. If a trending sound is selected, it is handed over as a link so the dealer can attach it natively when posting. It is not baked into the file, because baked-in audio would not count as using that sound on the platform.

What the browser actually gets

The browser captures the dealer's real service list, service area, phone number and review content directly from the local service site. Long pages, rotating review widgets and contact details placed in headers or footers can require careful scene timing, especially because the phone number and covered area must remain visible long enough to read.

The common mistake

A common mistake is squeezing a vehicle walkaround, finance terms, service list, review, service area and phone number into the same fast sequence. Fix it by choosing one job for each ad, then hold the local area and booking number on a dedicated closing frame.

  • Keeping the dealership phone number and service area visible long enough for local drivers to read them
  • Turning static vehicle walkaround pages and finance options into a clear sequence that works as a short video
  • Showing credible service reviews without shrinking the text or crowding the frame with booking details

Questions

Can the video use reviews from our dealership service page?
Yes. The browser can capture review content displayed on the service site and place it into the video sequence. Reviews work best when the text is short enough to read on a phone. A review should support a specific service message, while the dealership phone number and service area receive their own clear screen time.
Can we make a video for a particular car and finance option?
The first video is created from information available on the supplied site. Later videos accept a prompt, so you can request a version centred on a particular vehicle walkaround or finance option. The source page still needs to contain the relevant vehicle images and factual finance details you want shown.
Will our phone number stay visible long enough to read?
It can be given a dedicated closing frame or held across a longer scene. This matters for dealership service ads because drivers need time to read or remember the number. Avoid placing the phone number beside a long review, several service names and finance details, since that makes the booking action harder to follow.
Can the ad show which towns our workshop serves?
Yes, when the dealership site states its service area. The browser can capture town names, regional coverage or location details and use them in a local service scene. Keep the list focused on the most relevant places, then pair it with the dealer name and phone number so nearby drivers know where to book.

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