sizzledraft

Show your app working in the first three seconds

Sizzledraft turns a SaaS startup’s App Store listing into a short video ad built from its icon, product screenshots, rating and description. It uses the listing’s real screens, with existing 9:16 store screenshots fitting naturally into vertical video.

Opening lines that work here

  • Your next client task could take three taps

    It opens with a concrete SaaS workflow and gives viewers a reason to watch the product screens that follow.

  • See how this app turns a request into a finished report

    It frames the App Store screenshots as a visible before-and-after workflow instead of a list of features.

  • Still managing this workflow from your laptop?

    It speaks directly to SaaS buyers who need a mobile way to complete work away from their desks.

How do I turn an App Store listing into a video ad?

Provide the App Store listing URL. Sizzledraft drives a browser at the page and captures the app icon, product screenshots, rating and description. It then authors a scene using those real listing assets and the visual tokens it can derive from the page. The first video is cut from the listing alone, so the sequence has to rely on the workflow already shown in your store screenshots. Later videos can accept a prompt, such as focusing on mobile approvals, client reporting or another SaaS use case. Vertical output is 1080x1920 at 30fps, which suits App Store screenshots that already use a 9:16 layout. The finished file uses H.264, ready for common social publishing workflows.

What should SaaS App Store screenshots show for a good ad?

Use screenshots that show a connected product journey rather than separate feature panels. A strong sequence might move from a new task, to an automated action, to a completed dashboard or report. Keep one important interface state in each screenshot and make the primary action easy to identify. Store screenshots with large headlines can establish context, but the underlying interface still needs to prove that the SaaS product works. Because many App Store screenshots are already 9:16, they fit vertical frames without heavy cropping. Problems arise when each image contains several tiny screens, long paragraphs or decorative device mockups. Those details may look acceptable on the listing but become hard to follow when the ad advances every few seconds.

Can an App Store video ad use trending sounds correctly?

Yes, but the trending sound should be attached inside the social platform rather than baked into the exported video. Sizzledraft hands over the sound as a link so you can add it natively during publishing. This matters because baked-in audio does not count as using that sound on the platform. The rendered ad still receives a scored soundtrack, with audio normalised to -14 LUFS, so you have a usable file when a native trend is not required. For a SaaS app, time the product screenshots around visible actions such as creating a task, approving a request or viewing a finished report. The sound should support those transitions without covering the interface proof that makes the App Store assets credible.

What the browser actually gets

Our browser captures the App Store listing’s icon, screenshots, rating and description, then uses those assets to build the scene. Store screenshots are often already 9:16, so they cut cleanly into vertical video, although small interface labels and screenshots containing several app states can become difficult to read at short-form pacing.

The common mistake

A common mistake is treating App Store screenshots as a fast slideshow of unrelated features. Fix it by ordering them as one SaaS workflow, giving each screen enough time to show the action, result and reason a user would continue.

  • Turning static App Store screenshots into a sequence that clearly explains the SaaS workflow
  • Showing credible product use without rebuilding app screens or recording a flawless mobile demo
  • Adapting already vertical store assets for short-form pacing while keeping interface text readable

Questions

Will the video use my real App Store screenshots?
Yes. The browser captures the screenshots displayed on your App Store listing and uses them as the product proof in the scene. It also captures the app icon, rating and description. The result reflects the interface states you chose for the listing instead of inventing screens that may not match the released app.
Why do App Store screenshots work well in vertical ads?
App Store screenshots are commonly composed in a tall 9:16 format, so they fit a 1080x1920 vertical video with little cropping. That leaves more of the real interface visible. Screenshots containing multiple phones, small captions or wide dashboard layouts may still need slower pacing so viewers can understand the SaaS workflow.
Can I choose which SaaS feature the video focuses on?
The first video is cut from the App Store listing alone, so its focus follows the screenshots and description already published there. Later videos accept a prompt. You can ask for a sequence centred on a specific workflow, such as mobile approvals, invoice tracking, team scheduling or client reporting, provided the captured assets support it.
What video file do I receive for social publishing?
Vertical videos are rendered at 1080x1920 and horizontal videos at 1920x1080. Both run at 30fps and use H.264. Audio is normalised to -14 LUFS. If you select a trending sound, you receive a link for attaching it natively rather than having that sound baked into the exported file.

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