sizzledraft

Make an app ad from its store listing

Sizzledraft turns an App Store listing into a short video ad using the app icon, store screenshots, rating and description. It captures the live listing, builds scenes from those assets and renders an H.264 video with normalised audio.

Opening lines that work here

  • See what this app does before your next swipe

    It promises an immediate product demonstration and matches the fast pace of a vertical app ad.

  • Your next daily habit may already be in the App Store

    It frames the app as a practical routine while leaving room for the screenshots to show how it works.

  • Three screens explain why this app earns its rating

    It connects the visible rating to a concise walkthrough built from the listing screenshots.

How do I turn an App Store listing into a video ad?

Submit the App Store listing URL. Sizzledraft opens the page in a headless browser and captures the app icon, product screenshots, rating and description. It then uses those real listing assets to author a scene, render each frame and add scored, synthesised audio. The first video is cut from the listing alone, so the published page needs to communicate the app clearly. Later videos can accept a prompt when you want to emphasise a particular feature, use case or audience. The final ad can be delivered vertically at 1080x1920 or horizontally at 1920x1080, rendered at 30fps in H.264 with audio normalised to -14 LUFS.

Why do App Store screenshots work well in vertical ads?

App Store screenshots are commonly designed as tall phone screens, so their proportions already suit a 9:16 video. A screenshot can fill most of a 1080x1920 frame without the severe cropping that affects wide website images. This makes it easier to show onboarding, a core workflow and the result in a short sequence while keeping interface details legible. The strongest listings also give each screenshot one clear job, such as showing search, tracking or checkout. Sizzledraft can carry that sequence into the ad and pair it with the app icon, rating and description. Screens with tiny captions or important controls close to an edge still need careful framing because social interfaces may cover those areas.

Can the video use a trending sound for an app campaign?

Yes, but the trending sound is handed over as a link rather than baked into the exported video. You attach that sound natively when publishing the app ad on the relevant social platform. This matters because uploading a file that merely contains a copy of the audio does not count as using the platform's sound. The rendered video still includes scored, synthesised audio normalised to -14 LUFS, so you have a complete file for placements where a linked sound is unnecessary. For a trend-led version, use a later-video prompt to shape the pacing or feature emphasis, then add the provided sound through the platform's own publishing flow.

What the browser actually gets

The browser captures the app icon, listing screenshots, rating and description from the live App Store page. Store screenshots are already close to a 9:16 vertical canvas, so they usually cut cleanly into full-screen scenes, although text embedded near screenshot edges may need careful framing.

The common mistake

A common mistake is treating every App Store screenshot as equally important, which produces a slow slideshow instead of an app demonstration. Lead with the screen that proves the main outcome, follow with the shortest useful workflow and keep supporting screenshots for later scenes.

  • Turning static App Store screenshots into a sequence that explains the app quickly without hiding the interface
  • Keeping feature claims consistent with the current store description and visible product screens
  • Reformatting an App Store listing into both social video and horizontal placements without awkward crops

Questions

Which parts of an App Store listing appear in the ad?
The source capture includes the app icon, listing screenshots, rating and description. These elements provide the visual identity, interface demonstrations and factual product language for the scenes. The first video relies on the listing alone, so outdated screenshots or vague descriptions will also limit what the ad can show.
Will my App Store screenshots be cropped?
They usually fit vertical output well because store screenshots are already tall and often close to a 9:16 frame. Some adjustment may still be needed around captions, device frames or controls placed near the edges. Horizontal 1920x1080 delivery requires a different composition because a phone screenshot cannot fill the width cleanly.
Can I choose which app feature the video highlights?
The first video is authored from the App Store page alone, using the emphasis already present in its screenshots and description. Later videos accept a prompt, so you can request focus on a particular workflow, such as onboarding, habit tracking, photo editing or subscription management, provided the listing assets support it.
What file specifications do I receive for the app ad?
Videos can be rendered vertically at 1080x1920 or horizontally at 1920x1080. They use 30fps H.264 output, with audio normalised to -14 LUFS. If you select a trending sound, you receive a link to attach it natively during publishing rather than having that sound baked into the file.

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