sizzledraft

Show landlords how you let and manage homes

Sizzledraft turns a letting agent's portfolio site into a short video ad using real project thumbnails, case study images and agency information. The video can focus on finding tenants quickly and managing properties well, without requiring the agent to film new footage.

Opening lines that work here

  • Still waiting for the right tenant?

    It opens with the delay landlords want a letting agent to solve.

  • Your property should not sit empty.

    It connects vacancy time directly to the landlord's lost rental income.

  • Let the property. Manage everything after.

    It presents tenant finding and ongoing management as one clear service.

How can a letting agent turn a portfolio site into a video ad?

Sizzledraft opens the letting agency's URL in a headless browser and captures real material from the site, including project thumbnails, case study images and the about page. It then uses the site's own colours, type and other brand tokens to author a scene around those assets. For a portfolio-led agency, the strongest sequence usually moves from an attractive managed property to a clear landlord problem, such as vacancy, then closes on tenant finding or full management. The first video is cut from the site alone, so visible service details and case study captions matter. Later videos accept a prompt, allowing the agent to request a sharper angle around quick tenant placement, inspections, maintenance coordination or portfolio management.

What should a letting agent video ad say to landlords?

Lead with the outcome a landlord wants, then show the management work that supports it. A useful structure is: reduce empty time, present the property well, handle enquiries and viewings, then manage the tenancy after move-in. Property images from the portfolio can demonstrate the type and condition of homes the agency handles, while case study text can support claims about the service. Avoid promising a fixed letting time unless the website provides evidence for it. If the site mainly contains photographs, add concise captions explaining location, property type, tenant search and management scope before making the first video. That gives the script enough substance to distinguish tenant finding from ongoing rent collection, inspections and maintenance.

What video format works for letting agency ads?

Choose the format for the placement where landlords will see the advert. Vertical video is 1080x1920 and suits full-screen mobile placements, while horizontal video is 1920x1080 for wider players and website use. Both render at 30fps in H.264, with audio normalised to -14 LUFS. Keep property photographs visible long enough for viewers to recognise the room or exterior, but do not let a slow gallery replace the message. Put the landlord problem and service offer on screen early, then use portfolio images as evidence. If a trending sound is relevant, Sizzledraft hands it over as a link so it can be attached natively. It is not baked into the exported file, because baked-in audio does not count as using that sound.

What the browser actually gets

Our browser captures real project thumbnails, case study images and information from the agency's about page. Image-first portfolio sites provide strong footage of homes, but sparse captions can leave too little evidence for a detailed script about tenant speed, inspections, maintenance or landlord communication.

The common mistake

A common mistake is showing a sequence of polished property interiors without explaining what the letting agent does for the landlord. Fix it by pairing each image with a concrete service message about tenant enquiries, viewings, tenancy setup, inspections or maintenance management.

  • Property photos show the quality of managed homes, but they rarely explain how quickly the agency finds suitable tenants.
  • Management services such as inspections, maintenance coordination and landlord reporting are difficult to communicate in a fast visual advert.
  • Portfolio sites often contain strong property images but too little written detail to build a specific script about tenant demand and day-to-day management.

Questions

Can Sizzledraft use the property images already on our letting agency website?
Yes. The browser captures real project thumbnails and case study images from the portfolio site, then places them into a scene based on the site's visual identity. Clear, varied property images work well for footage, especially when each project includes enough text to identify the property type, location and letting or management service.
What if our portfolio site has photographs but very little copy?
The video can still use the photographs, but the first script may have limited detail because it is cut from the site alone. Add short case study captions covering the landlord's brief, tenant search and management work. Later videos accept a prompt, which can direct the script toward vacancy reduction, inspections or maintenance coordination.
Can the advert focus on both finding tenants and managing the tenancy?
Yes. A concise advert can open on the cost of an empty property, show suitable homes from the portfolio, then move into viewings, tenant placement and ongoing management. The site should state which services the agency actually provides so the video does not imply rent collection, inspections or maintenance support that is not offered.
How much does it cost to make letting agency videos?
The available options are $19 for two videos or $39 per month for eight. A letting agent could use separate videos for landlord acquisition, tenant-finding services, full management and different property types. Later videos can take a prompt, making it easier to vary the message while continuing to use material from the portfolio site.

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