How can a bar turn its restaurant website into a video ad?
Sizzledraft opens the restaurant website in a headless browser and captures the material a guest uses to choose a bar: cocktail photography, food plates, drinks and food menus, event listings, opening hours and location. It then authors scenes using the site’s own colours, type and other brand tokens, rather than inventing a separate visual identity. The first video is cut from the website alone, so the page needs to make the bar’s strongest selling points visible. Later videos can take a prompt, such as focusing on happy hour, live music or late-night food. Each scene is rendered frame by frame, paired with synthesised audio and exported as H.264 at 30fps.