sizzledraft

Make your restaurant site ready for the feed

Sizzledraft turns a restaurant website into a short video ad using real food photography, menu details, opening hours and location information captured from the page. It builds scenes from the restaurant’s own colours and type, adds synthesised audio and renders the finished video frame by frame.

Opening lines that work here

  • Dinner plans? Start with this plate.

    It pairs a direct dining prompt with the restaurant’s strongest food photograph before viewers scroll.

  • Here’s what to order at [restaurant name].

    It gives local diners an immediate reason to keep watching for specific dishes from the menu.

  • Open tonight in [neighbourhood].

    It answers two practical restaurant questions, availability and location, within the first three seconds.

How do I turn my restaurant website into a video ad?

Enter the restaurant URL and Sizzledraft drives a browser through the site, capturing real food photography, menu details, opening hours and location information. It then authors a scene using colours and type drawn from the restaurant’s own pages, rather than asking you to rebuild the brand by hand. The first video is cut from the site alone, so the quality of the result depends on what diners can already see online. Later videos can follow a prompt, such as focusing on lunch, a tasting menu or a particular dish. The finished ad is rendered frame by frame at 30fps in H.264, with vertical output at 1080x1920 or horizontal output at 1920x1080.

What should be on a restaurant site before I create the video?

Lead with clear, well-lit photographs of the dishes you actually serve, then make dish names, menu sections, opening hours and the street address easy to find. Put important menu information in HTML or export menu pages as images. A PDF menu cannot be captured reliably, which can leave the video without useful dish details. Check that mobile visitors can read prices and hours without opening overlays or downloading files. If you want the ad to promote dinner, brunch or takeaway, make that service explicit on the page. The browser can only work with published material, so replace outdated seasonal dishes and holiday hours before submitting the URL. Accurate source pages produce accurate restaurant scenes.

Can the video use a trending sound for my restaurant post?

A trending sound is handed over as a link so you can attach it natively when posting the restaurant video. It is not baked into the exported file because baked-in audio does not count as using that sound on the platform. The rendered video still includes synthesised audio, normalised to -14 LUFS, so you have a usable soundtrack when a native trend is not required. Before publishing, choose whether the post depends on the linked sound or the included audio. For a dining offer, check that spoken dish names, opening times and booking information remain clear after adding the native sound. Also preview the mix inside the posting app, where its sound controls can change the balance.

What the browser actually gets

The browser can capture food photography, HTML menu items, opening hours and location details that appear on the restaurant site. It also uses the site’s own colours and type when authoring the scene. PDF menus cannot be captured reliably, so menu content needs to be available as HTML or images.

The common mistake

A common mistake is opening with a logo while the food appears several seconds later. Start with the strongest dish photograph, add its name immediately, then show the restaurant location or relevant service hours.

  • Food photography, menu highlights, opening hours and directions sit across separate pages, making them slow to assemble into one clear video.
  • A dish may look appealing on camera but leave viewers without its name, price or the restaurant location.
  • Menus often live in PDF files that a browser capture cannot reliably turn into readable video scenes.

Questions

Can you capture the menu from my restaurant website?
Yes, when menu items appear as HTML or as images on the site. The browser can capture dish names, sections, descriptions and visible prices from those formats. PDF menus cannot be captured reliably, so publish the key menu content on a web page or provide menu images first.
Will the video use my restaurant’s real food photos?
Yes. The browser captures food photography published on the restaurant site and uses it in the authored scenes. Choose current, high-resolution images that show the actual dishes clearly. If the only photographs are small thumbnails, decorative backgrounds or outdated specials, the video will inherit those limitations.
Can I make separate ads for brunch and dinner?
The first video is cut from the restaurant site alone. Later videos accept a prompt, so you can request a brunch-focused cut, a dinner menu feature or attention on a specific dish. Make sure the relevant photographs, service hours and menu details are already visible on the site.
What video format will I receive for restaurant posts?
Videos are rendered at 30fps in H.264. Vertical output is 1080x1920 for phone-first feeds, while horizontal output is 1920x1080. Audio is normalised to -14 LUFS. If you plan to use a trending sound, attach it natively from the supplied link when you publish.

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