sizzledraft

Sell this week's meal plan in a short video

Sizzledraft turns a meal prep service's restaurant website into a short video ad focused on the weekly plan and the convenience of ready-made meals. It captures real food photography, menu items, hours and location details from the page, then renders the ad at 30fps with normalised audio.

Opening lines that work here

  • This week's dinners are already planned

    It leads with the weekly planning benefit and immediately answers the customer's nightly meal question.

  • Five ready-made lunches, one quick pickup

    It makes the convenience of a meal prep order concrete while giving the food photography a clear role.

  • See what's cooking for pickup this week

    It connects the current menu with the restaurant's local pickup service in the opening seconds.

How do I advertise my weekly meal prep menu?

Lead with the problem your weekly plan solves: deciding what to eat when there is no time to cook. Sizzledraft can open your restaurant site, capture the current dishes and food photography, and build a short sequence around this week's selection. Put the plan in HTML or clear page images so the browser can reach it. Show a few distinct meals rather than every option, then close with the pickup location, relevant hours and a direct instruction to order. The first video is cut from the site alone, so the page should clearly identify the weekly plan and how collection works. Later videos accept a prompt, which lets you request a lunch-focused cut, a family dinner angle or attention for a particular week's dishes.

Can a restaurant website become a vertical meal prep ad?

Yes. Sizzledraft uses the restaurant page as the source for a 1080x1920 vertical video, including its food photos, menu details, colours and type styles. The scene is rendered frame by frame at 30fps and delivered as H.264, with audio normalised to -14 LUFS. For a meal prep service, the clearest structure is usually a convenient weekly promise, several appetising dishes, then ordering or pickup information. Keep essential text visible on the page rather than hidden inside a PDF menu. If you want a trending sound, it is handed over as a link so you can attach it natively when publishing. It is not baked into the video because baked-in audio does not register as use of that sound.

What should my meal prep website show before I make an ad?

Make the current weekly plan easy to find, with dish names beside usable food photos. State whether meals are collected from the restaurant, when pickup is available and where customers need to go. If ordering closes on a certain day, place that detail near the plan so it can support the video's call to action. Avoid relying on a downloadable PDF, since the browser cannot capture PDF menu content for the scene. Use HTML menu cards or upload each menu panel as an image instead. Check that last week's dishes, expired collection times and seasonal notices are no longer prominent. The video draws from what the page actually shows, so a current, well-structured meal prep page produces a more accurate account of this week's offer.

What the browser actually gets

Our browser captures food photography, HTML menu items, opening hours, location details and the restaurant site's own colours and typography. It cannot read a menu that exists only as a PDF, so provide the weekly plan as HTML or page images. Clear dish photos and visible pickup information give the scene stronger source material.

The common mistake

A common mistake is squeezing the entire weekly menu into one rapid video, making dish names and pickup details hard to read. Feature a small selection of meals, lead with the convenience of the weekly plan and finish with clear ordering, hours and location information.

  • Showing enough of the weekly meal plan without turning the video into a fast, unreadable menu scroll
  • Explaining pickup hours, restaurant location and meal availability before a hungry viewer loses interest
  • Keeping changing dishes and food photography current when a new meal prep menu launches each week

Questions

Can you use the food photos already on my restaurant site?
Yes. The browser captures real food photography from your meal prep pages and uses it as source material for the scene. Photos should be visible on the page, large enough to read in motion and matched to current dishes. Remove outdated meals if they are no longer part of the weekly plan.
What happens if my weekly meal prep menu is a PDF?
PDF menus cannot be captured for the video. Publish the weekly plan as HTML on the restaurant site or add the menu panels as images on a normal webpage. This lets the browser capture dish names, meal photos and plan details while keeping the video tied to the menu customers can actually order.
Can the video include our pickup hours and restaurant location?
Yes, provided the hours and location appear clearly on the website. They can support the final ordering or pickup scene, which matters for a local meal prep service. Check that holiday hours and collection windows are current before generating the video, especially when meals must be collected on a specific day.
What formats do I receive for meal prep ads?
Vertical videos are 1080x1920 and horizontal videos are 1920x1080. Both render at 30fps and use H.264, with audio normalised to -14 LUFS. Vertical suits phone-first placements, while horizontal gives weekly dishes, ordering details and restaurant pickup information more room across the frame.

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