sizzledraft

Put your menus and event photos in motion

Sizzledraft turns a caterer's website into a short video ad built from real event photography, menu options, pricing and brand details found on the page. It captures the site in a browser, selects useful sections, renders every frame and adds synthesised audio normalised to -14 LUFS.

Opening lines that work here

  • Planning an event? Start with food your guests will remember.

    It connects the caterer's event photography and menu presentation to the host's main concern in the opening three seconds.

  • From canapé trays to plated dinners, see what we serve.

    It signals menu range immediately and gives the video a clear sequence of catering visuals to show.

  • Feeding 20 guests or 200? See your catering options.

    It addresses event size, a practical question catering buyers often need answered before requesting a quote.

How can I make a video ad from my catering website?

Enter the URL for your catering site. Sizzledraft drives a browser through the page, captures real screenshots and builds scenes using the colours, type and other brand tokens already present. For a caterer, the strongest cut usually starts with an event photograph, moves through clear menu categories such as canapés, buffets and plated meals, then closes on a booking or quote action. The first video is cut from the site alone, so visible photography and concise menu headings matter. Later videos accept a prompt, letting you request a wedding-focused cut, a corporate lunch version or an ad centred on vegetarian and allergy-aware choices. The finished file can be vertical 1080x1920 or horizontal 1920x1080, rendered at 30fps in H.264.

What should a catering video ad show first?

Lead with the best photograph of food in an event setting, not a logo floating over an empty background. A wide wedding table, a well-lit buffet or servers carrying plated courses gives viewers immediate evidence of presentation and scale. Follow it with menu range that a host can understand at a glance: reception bites, sharing boards, mains, desserts and dietary options. If your website includes package pricing, use one readable price or starting point rather than shrinking an entire comparison table into the frame. Finish with the location served and a direct action such as requesting a menu or checking availability. This order answers the questions catering clients tend to have: what will it look like, what can guests eat, does it fit the event and how do I enquire?

How do I keep a long catering page from making a slow ad?

Choose sections by buying value rather than page order. Catering websites often combine an introduction, several event types, long sample menus, testimonials, galleries, FAQs and enquiry forms on one page. A short ad should not reproduce that scroll. Keep the hero if it contains a strong event image, select one section that proves menu range, add one package or pricing moment when available, and end on the enquiry action. Remove repeated food photographs, paragraphs about service philosophy and menu details that require viewers to pause and read. When separate sections cover weddings, office catering and private dining, make a focused cut for one occasion instead of squeezing all three into the same video. Later videos can use a prompt to set that focus.

What the browser actually gets

The browser records a full-page scroll and captures the hero, service features, menu or package pricing, and event photography available on the catering site. Long pages need careful section picking because showing every menu description, gallery and booking block can make the cut drag.

The common mistake

A common mistake is trying to show every dish, package and event type in one video. Pick one booking occasion, lead with its strongest event photograph, show a concise menu range and end with a clear enquiry action.

  • Strong buffet spreads, plated dinners and event setups sit inside website galleries that prospective clients may never scroll through.
  • Showing menu range quickly is difficult when weddings, corporate lunches, private parties and dietary options are spread across several page sections.
  • Long catering pages produce slow video cuts when every menu block, service description and booking detail receives equal screen time.

Questions

Can it use the food and event photos already on my catering website?
Yes. The browser captures real page content, including hero images, gallery sections and photographs of buffets, plated meals, tables and service teams when they are visible on the site. Clear, high-resolution event photography gives the cut stronger material than pages built mainly from text or small menu thumbnails.
Can I make separate ads for weddings and corporate catering?
The first video is assembled from the catering site alone. For later videos, you can provide a prompt asking for a wedding reception, office lunch, private party or another service to take priority. The relevant event photographs, menu categories and booking language still need to appear on the source page.
What video files do I receive for catering ads?
Videos can be rendered vertically at 1080x1920 or horizontally at 1920x1080. They run at 30fps, use H.264 and include audio normalised to -14 LUFS. Choose vertical for phone-first placements and horizontal when the table layouts, buffet displays or venue photography need a wider frame.
Can I use a trending sound with my catering video?
A trending sound is handed over as a link so you can attach it natively when posting the catering ad. It is not baked into the exported file because baked-in audio does not count as using that sound on the platform. The rendered video's own audio is normalised to -14 LUFS.

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