Can the video show online and in-person language classes?

Yes. If the website clearly separates online, classroom, group and private options, the video can capture those sections and build a sequence around them. For a clearer ad, focus on one learner decision at a time, such as online evening groups versus private daytime lessons, rather than displaying every available format.

Can it explain language level progression?

Yes. A page that shows placement, course levels and the route to the next stage gives the cut useful visual structure. Clear labels such as beginner, intermediate or CEFR levels work better than broad claims. The video can move from the starting level through the class format to the expected next step without inventing learning outcomes.

What happens if our course page is very long?

The browser can capture a full-page scroll, but using every section can make the video feel slow. Choose the hero, the relevant class format, a progression or course-feature block, and pricing. Repeated enrolment prompts, extensive teacher profiles and unrelated course categories should usually be left out of a focused cut.

Can we use a trending sound for a language course ad?

A trending sound is handed over as a link so you can attach it natively when publishing. It is not baked into the video file because baked-in audio does not count as using that sound on the platform. The rendered audio is otherwise scored and normalised to -14 LUFS.

Show learners how your classes move them forward

Sizzledraft turns a language school website into a short video ad using real screenshots and the site's own visual style. It highlights class format, level progression, course features and pricing so prospective learners can understand what happens after they enrol.

Opening lines that work here

Still choosing between group and private language classes?
It starts with a decision prospective learners already face and creates a natural opening to show both formats.
See how you move from your current level to confident conversation
It centres the progression learners want and gives the video a clear sequence from placement to practical speaking.
Your next language level starts with the right class format
It connects advancement with the school's course structure instead of making a vague promise about fluency.

How can I make a video ad from my language school website?

Sizzledraft drives a browser through your language school website and captures real page sections, including the hero, class formats, course features and pricing. It then builds scenes with your site's colours, type and other brand tokens instead of recreating the school from generic assets. The first video is cut from the website alone, so the page needs to make the learning offer clear. Later videos can accept a prompt, such as focusing on evening group classes, intensive exam preparation or a route from beginner to intermediate. The finished video can be vertical at 1080x1920 or horizontal at 1920x1080, rendered at 30fps in H.264. Audio is normalised to -14 LUFS.

What should a language school video ad show first?

Lead with the class format and the learner's next step. A prospective student usually needs to know whether lessons are online or in person, private or group-based, and how placement connects to a recognised level. Show those details before secondary material such as teacher biographies, cultural activities or a long list of destinations. A useful sequence starts with the school's main course promise, moves into the available format, shows how learners progress, and ends with a specific enrolment action or price. If the website offers several languages or exam tracks, choose one path for each video. Combining general English, business courses, children's classes and test preparation in one short cut makes the school look broad but leaves the viewer unsure which course fits.

How do I stop a long language school page making a slow ad?

Pick sections that explain one enrolment decision rather than reproducing the entire page. Language school websites often repeat calls to book a level test, list several campuses, describe every course type and add long accreditation or teacher sections. A full scroll can capture all of that, but the strongest cut usually uses the hero, one class-format block, one progression or outcomes block, and the relevant pricing. Remove repeated buttons and avoid showing several near-identical course cards in sequence. Keep each scene readable on a phone, especially when the source page uses dense timetables or comparison tables. If a later video needs a narrower angle, add a prompt that names the language, learner level, class schedule or exam course to feature.

What the browser actually gets

The browser records a full-page scroll and captures the hero, course features, class formats and pricing from the live language school site. Long marketing pages need careful section picking because too many course descriptions, location blocks or repeated enrolment prompts can make the cut drag.

The common mistake

A common mistake is listing every language, level, timetable and campus in one ad. Fix it by choosing one learner path, such as an evening beginner group, then show its format, progression and price in that order.

Explaining the difference between group, private, online and in-person classes before viewers scroll away
Showing a clear path from placement test to the next language level in a short video
Turning detailed course tables, timetables and pricing options into readable vertical scenes

Questions

Can the video show online and in-person language classes?: Yes. If the website clearly separates online, classroom, group and private options, the video can capture those sections and build a sequence around them. For a clearer ad, focus on one learner decision at a time, such as online evening groups versus private daytime lessons, rather than displaying every available format.
Can it explain language level progression?: Yes. A page that shows placement, course levels and the route to the next stage gives the cut useful visual structure. Clear labels such as beginner, intermediate or CEFR levels work better than broad claims. The video can move from the starting level through the class format to the expected next step without inventing learning outcomes.
What happens if our course page is very long?: The browser can capture a full-page scroll, but using every section can make the video feel slow. Choose the hero, the relevant class format, a progression or course-feature block, and pricing. Repeated enrolment prompts, extensive teacher profiles and unrelated course categories should usually be left out of a focused cut.
Can we use a trending sound for a language course ad?: A trending sound is handed over as a link so you can attach it natively when publishing. It is not baked into the video file because baked-in audio does not count as using that sound on the platform. The rendered audio is otherwise scored and normalised to -14 LUFS.

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