sizzledraft

Turn agency proof into a short video ad

Sizzledraft turns a marketing agency website into a short video ad using real screenshots of its case studies, services, process and pricing. It captures the page in a headless browser, builds scenes from the agency's own brand tokens, renders each frame and scores the finished cut with synthesised audio.

Opening lines that work here

  • Your best case-study number is buried halfway down the page.

    Agency prospects look for measurable proof, so leading with a real result creates a reason to keep watching.

  • Here is how this agency takes a campaign from brief to report.

    A clear process reduces uncertainty for clients comparing agencies with similar service lists.

  • Before you hire an agency, check these four sections on its website.

    The checklist format lets the video move naturally through the hero, services, process and pricing.

How can I turn my marketing agency website into a video ad?

Start with one sales argument, such as a case-study result, a defined delivery process or a specialist service. Sizzledraft drives a headless browser through the agency site and captures real page sections, including the hero, service features, pricing and proof. It then uses the site's own colours, type and visual tokens to author a scene around those screenshots. The first video is cut from the site alone, so the page needs a clear hierarchy. Later videos can accept a prompt, such as focusing on a paid search case study or explaining the reporting process. The finished file can be vertical at 1080x1920 or horizontal at 1920x1080, rendered at 30fps in H.264.

Which parts of an agency website make the best video ad?

Case-study numbers usually deserve the earliest scene because they show what the agency changed and what happened next. Pair the result with enough context to make it credible, such as the client category, channel, timeframe or starting problem already stated on the page. Follow with the relevant service and two or three process steps, then close on the site's own call to action. A pricing section can work when packages are clear, but dense comparison tables need tighter crops. Avoid trying to include every capability, partner logo and testimonial carousel in one cut. For a long marketing page, choose sections that support one claim. That keeps the sequence moving and prevents the full-page scroll from becoming the entire story.

How do I make agency process videos feel credible?

Show the process as evidence, not decoration. Capture the actual steps named on the agency site, such as discovery, research, campaign build, creative review, launch and reporting, then connect them to a relevant case-study outcome. Keep screenshots readable and let each scene make one point. If the page describes several service lines, use the process for one offer rather than blending unrelated workflows from media buying, branding and web development. Sizzledraft renders the sequence frame by frame and scores it with synthesised audio normalised to -14 LUFS. If a platform sound is part of the publishing plan, use the handed-over trending-sound link to attach it natively. Baking that sound into the file does not count as using the platform sound.

What the browser actually gets

Our browser captures a full-page scroll plus focused views of the agency's hero, features or services, pricing and case-study sections. Long agency pages need careful section picking because showing every service block, logo strip and process step can make the cut drag. Clear headings and visible case-study numbers give the strongest raw material.

The common mistake

A common mistake is squeezing every agency service, process step and proof point into one video. Fix it by choosing one case-study number, showing the service and process behind it, and ending on one clear call to action.

  • Strong case-study results sit deep in long agency pages, so viewers never see the numbers before they scroll away.
  • Service pages often mix positioning, process, deliverables and pricing, making it hard to choose one clear story for a short ad.
  • Generic screen recordings move too slowly through dense agency copy and fail to show the proof behind the offer.

Questions

Can it use the results from our agency case studies?
Yes, when those results are visible on the website. The browser can capture the case-study section and place its real numbers into the cut without inventing claims. Give the result context from the same page, such as the channel, client category or campaign problem, so the number does not appear detached from the work.
What happens if our agency website is a very long page?
The browser can capture a full-page scroll, but a long page rarely makes a strong short ad without selection. Choose the hero, one case-study result, the matching service or features, a few process steps and the call to action. Skipping repeated service blocks and logo rows keeps the cut from dragging.
Can we make separate ads for different agency services?
Yes. The first video is cut from the site alone, so it follows the clearest story already present. Later videos accept a prompt that can direct the cut toward a specific offer, such as paid media, lifecycle email or conversion work, provided the website contains useful screenshots and copy for that service.
What video files do we receive for agency campaigns?
Videos can be delivered vertically at 1080x1920 or horizontally at 1920x1080, at 30fps in H.264. Audio is normalised to -14 LUFS. When you want a trending sound, it is handed over as a link so your team can attach it natively during publishing instead of receiving it baked into the file.

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