- Can the video use the frame photographs already on my optician website?
- Yes. The browser captures real page screenshots, including frame galleries, collection panels and hero photography that load on the site. Clear, well-sized images give the cut more useful options. If several sections repeat the same frames, select the strongest one so the video shows variety without feeling like the page is scrolling past duplicates.
- Can I make a video specifically about same-day glasses?
- Yes. The first video is cut from the website alone, so the same-day service must be stated clearly on the page. Later videos accept a prompt that can prioritise turnaround, frame choice or qualifying lens details. Keep any prescription limits accurate and visible so viewers know whether they should call before visiting.
- What video formats work for an optician's social ads?
- Vertical video is 1080x1920 for full-screen mobile placements, while horizontal video is 1920x1080 for wider placements. Both render at 30fps in H.264, and audio is normalised to -14 LUFS. Choose the layout based on where local customers will see the frame offer, not by cropping one format carelessly into another.
- Can I use a trending sound with a frame or same-day offer?
- Trending sounds are handed over as a link so you can attach the sound natively when posting the optician ad. The sound is not baked into the exported file because baked-in audio does not count as using that platform sound. This keeps the visual cut ready while preserving the native sound workflow.