sizzledraft

Show patients how recovery moves forward

sizzledraft turns a physiotherapy website into a short video ad using real screenshots, the site's own brand tokens and synthesised audio. It can highlight movement demonstrations, recovery timelines, treatment details, prices and booking information in a focused vertical or horizontal cut.

Opening lines that work here

  • What should your first week of knee recovery look like?

    It opens with a concrete recovery stage that gives people with knee pain a reason to keep watching.

  • Three movements your physio may use to rebuild shoulder control

    It frames the demonstration as part of physiotherapy assessment and progression, not a universal exercise prescription.

  • Still avoiding stairs because of pain?

    It names a familiar functional problem and creates a natural route into assessment, treatment and recovery steps.

How can a physiotherapy website become a video ad?

sizzledraft drives a browser through the physiotherapy website and captures the real page, including the hero, treatment features, pricing and a full-page scroll. It then builds a scene from the clinic's own colours, typography and page content, renders each frame and adds synthesised audio. The first video is cut from the site alone, so clear headings such as “knee rehabilitation,” “sports injury assessment” or “book an initial appointment” help shape the story. Later videos can take a prompt, making it easier to focus on one problem, movement demonstration or recovery phase. Output can be vertical at 1080x1920 or horizontal at 1920x1080, rendered at 30fps in H.264.

What should a physiotherapy video ad show first?

Start with a movement or daily task that matches the patient's problem, such as raising an arm, walking downstairs or returning to a run. The opening should identify the body area and the practical limitation before introducing the clinic. Follow with a short progression: what the physiotherapist assesses, one example movement used during rehabilitation, and what the next stage may involve. Avoid presenting a fixed recovery promise because healing time depends on the injury, symptoms and individual assessment. Finish with the relevant booking action, location or consultation price captured from the website. This structure helps viewers connect a visible movement problem with a credible treatment pathway instead of watching a general montage of treatment rooms and equipment.

How do you show a recovery timeline without overpromising?

Present the timeline as stages rather than guaranteed dates. A physiotherapy ad might move from reducing irritation, to restoring range, to rebuilding strength, and then to returning to work, stairs or sport. Use wording such as “your plan may progress through” and keep any week-by-week claims tied to text already published on the clinic's website. Movement demonstrations should also show progression clearly, for example supported calf raises before loaded calf raises, without suggesting that every viewer should copy them. sizzledraft can combine those site sections into a short sequence, but a long page needs deliberate section selection. Choosing one condition and one functional goal keeps the cut useful, while trying to cover every service makes the recovery story difficult to follow.

What the browser actually gets

The browser captures a full-page scroll plus focused views of the hero, treatment features and pricing, using the physiotherapy site's real text, images, colours and type. Long clinic pages often mix conditions, practitioner profiles and booking details, so the strongest sections need picking or the cut becomes slow and unfocused.

The common mistake

A common mistake is squeezing several conditions, exercises and treatment services into one ad. Pick one patient problem, show one relevant movement progression, explain the recovery stages without guaranteeing dates, and end with the matching assessment or booking action.

  • Turning a clinical movement demonstration into a clear, short sequence without losing the safety context patients need
  • Explaining that recovery happens in stages without implying every patient will improve on the same schedule
  • Choosing the right treatment, booking and pricing sections from a long physiotherapy website before the video starts to drag

Questions

Can the video use movement demonstrations from my physiotherapy website?
Yes, when those demonstrations appear as usable images or page content on the website, the browser can capture them as part of the cut. Keep each movement clearly labelled with its body area, purpose and stage of rehabilitation. The video should not turn a clinic example into unsupervised advice for every viewer.
Will it capture treatment prices and booking details?
The browser can capture the pricing and booking sections that are visible on the physiotherapy website. Clear package names, initial assessment prices and booking buttons make these frames easier to understand. If the page contains many service prices, select only the one relevant to the condition or recovery story in the ad.
What video formats do physiotherapy clinics receive?
Videos can be rendered vertically at 1080x1920 or horizontally at 1920x1080. They use H.264 at 30fps, with audio normalised to -14 LUFS. The vertical format suits a close view of a movement demonstration, while horizontal gives more room for clinic pages, recovery stages and booking information.
Can I use a trending sound with the physiotherapy ad?
A trending sound is handed over as a link so the clinic can attach it natively when posting. It is not baked into the video file because baked-in audio does not count as using that sound on the platform. The rendered audio itself is normalised to -14 LUFS.

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